Performance Marketing Specialist – Meta, TikTok Ads

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Develop, execute, and optimize the paid media strategy to generate qualified leads and business opportunities.

• Create and implement Meta Ads campaigns (Facebook and Instagram) focused on lead generation and sales.

• Manage and optimize TikTok Ads campaigns.

• Engage with cold audiences and formulate acquisition strategies.

• Design campaign structures, ad sets, and targeting strategies.

• Analyze and optimize CPL, CPA, CTR, CPM, conversion rate, ROAS, and other funnel metrics.

• Manage budgets and adjust investments based on performance.

• Analyze user behavior from advertisement to conversion.

• Identify improvement opportunities in creatives, hooks, copies, audiences, and landing pages.

• Collaborate with the content team to pinpoint messages and assets with potential for paid media.

• Propose and execute hypotheses and tests to enhance performance.

• Transform campaign results into insights and actionable steps.

• Monitor the performance across the entire funnel.

• Participate in planning to scale campaigns profitably.

• Create performance reports, insights, and next steps.

• Document processes and learnings for the evolution and scalability of operations.

• Support the business expansion from Peru into other Latin American markets.

⛳️ Requirements

• Proven experience managing Meta Ads with a focus on performance and lead/sales generation.

• Experience working with TikTok Ads.

• Experience managing campaigns for digital businesses, e-commerce, infoproducts, online education, or similar models.

• Solid knowledge of performance marketing strategies and direct response.

• Experience working with cold audiences and customer acquisition.

• Ability to analyze data and make decisions based on performance metrics.

• Experience conducting A/B testing for campaigns, audiences, creatives, copies, and various angles.

• Ability to work with advertising budgets and optimize investment according to results.

• Good understanding of conversion funnels and customer journeys.

• Ability to work independently and propose improvements without constant supervision.

• Analytical, hands-on, and results-oriented profile.

• Highly valued: experience with webinar or masterclass funnels.

• Highly valued: experience with funnels utilizing WhatsApp as part of the conversion process.

• Highly valued: experience in infoproducts, education, coaching, or online training businesses.

• Highly valued: knowledge of tracking and analytics tools.

• Highly valued: experience working with landing pages and CRO.

• Highly valued: knowledge of Google Analytics, Google Tag Manager, Meta Pixel, Conversion API, or equivalents.

• Highly valued: experience working in Latin American markets.

• Highly valued: experience scaling campaigns while maintaining control over CAC, CPL, and ROAS.

• Highly valued: ability to connect paid media performance with real business outcomes.

🏝️ Benefits

• Competitive salary.

• Opportunities for professional growth and development.

• Dynamic and inclusive work environment.

• Flexible working hours.

• Potential for remote work.