Performance Marketing Specialist – Meta Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, develop, and oversee Meta advertising campaigns for various client brands.

• Enhance paid advertising strategies and suggest improvements grounded in performance analytics.

• Provide a design agency with creative briefs and facilitate feedback processes.

• Continuously monitor and refine campaigns by fine-tuning targeting, budgets, and creative elements.

• Present campaign performance data and lead quality metrics to the Wolf.CO team.

• Cultivate expertise in Google Ads as client demands evolve.

• Take ownership of the complete paid advertising process, encompassing strategy, campaign setup, optimization, and reporting.

⛳️ Requirements

• Candidates must be based in the Philippines.

• A minimum of 3 years of practical experience with Meta Ads (Business Manager, Ads Manager).

• A demonstrated history of generating qualified leads, rather than just clicks.

• A solid understanding of audience targeting, retargeting, and campaign architecture.

• Ability to brief creative teams and think strategically about advertising angles.

• Experience in B2B or service-oriented lead generation; experience in franchise, consulting, or professional services is advantageous.

• Google Ads experience is beneficial but not mandatory.

• Excellent communication skills in English.

• Must be engaged as an independent contractor.

• Required to disclose any ongoing roles or client engagements.

• This engagement must be indicated on the LinkedIn profile, clearly labeled as “Independent Contractor.”

🏝️ Benefits

• 100% remote work from home.

• Flexibility in managing work hours as an independent contractor, while coordinating with AU business hours for collaboration.