Performance Marketing Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Oversee and enhance paid digital acquisition campaigns on Google Ads and Meta Ads, with plans for future expansion into other channels.

• Implement search, Performance Max, shopping, brand/non-brand, and remarketing campaigns.

• Direct Facebook and Instagram prospecting, retargeting, and catalog campaigns.

• Track expenses, CPA/CAC, ROAS, and revenue against set targets; adjust, scale, or redistribute spending as necessary.

• Improve bids, targeting, creatives, feeds, landing pages, and campaign structures utilizing statistically significant data.

• Identify issues in the funnel performance across media, creative, audience, product, pricing, website, and tracking.

• Develop scalable campaigns categorized by brand/non-brand, category, intent, and funnel stage.

• Ensure the accuracy of product feeds and resolve Merchant Center issues in collaboration with the E-Commerce Specialist.

• Work alongside creative and e-commerce teams on testing creative assets, optimizing landing pages, aligning CRM efforts, and synchronizing audiences.

• Oversee the execution of email and WhatsApp CRM campaigns, including audience management, messaging, asset creation, performance monitoring, and analysis.

• Maintain measurement across Google Ads, Meta, GA4, and Google Tag Manager; address attribution discrepancies.

• Create and test audiences segmented by new customers, existing customers, and various engagement stages.

• Plan paid media initiatives for Ramadan, Eid, Saudi National Day, seasonal launches, and year-end campaigns.

• Review daily spending/ROAS/anomalies and conduct weekly evaluations of performance, creative assets, and conversion rate optimization.

• Compile regular reports detailing spend, revenue, ROAS, CAC, orders, channel/campaign performance, product/category revenue, creative effectiveness, and full-funnel metrics.

⛳️ Requirements

• 2–4+ years of practical performance marketing experience, particularly with Google Ads and Meta Ads.

• Demonstrated e-commerce advertising proficiency and solid understanding of ROAS, CAC/CPA, and conversion funnels.

• Experience in campaign optimization, budget management, and analytics platforms like GA4 or equivalent.

• Background in managing email and WhatsApp campaigns, including audience segmentation and performance analysis.

• Experience in Saudi/GCC e-commerce, retail, or sectors related to home/lifestyle/fashion.

• Knowledge of Google Merchant Center, Performance Max, Demand Gen, and product-feed management.

• Familiarity with Google Tag Manager and Meta Pixel/Conversions API.

• Experience in advertising on Snapchat and TikTok.

• Strong grasp of conversion tracking, attribution, UTM tracking, audience segmentation, bidding strategies, and performance reporting is required.

• Essential: Proficiency in Google Ads, Meta Ads Manager, GA4, Google Merchant Center, product-feed tools, and Google Sheets/Excel.

• Preferred: Experience with Google Tag Manager, Meta Pixel/Conversions API, Looker Studio, and Search Console.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible working hours and a supportive team environment.

• Access to the latest tools and technology in digital marketing.

• Health and wellness benefits to promote a balanced lifestyle.