Performance Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Execute paid media campaigns for all 8 Stayd brands.

• Initiate, ensure quality, oversee, and enhance Meta Ads and Google Ads campaigns.

• Track spending, conversions, CPL/CPA, and the quality of leads.

• Recognize and scale successful campaigns while adjusting or discontinuing underperforming ones.

• Manage tracking using GA4, Google Tag Manager, Tag Assistant, and Meta Events Manager.

• Confirm events and conversions are accurately tracked for campaigns.

• Diagnose issues with tracking, website functionality, event inconsistencies, and other technical challenges utilizing Chrome DevTools and similar tools.

• Observe campaign and website performance, ensuring precise reporting.

• Spot anomalies and translate data into actionable insights.

• Assist in organic and local growth initiatives through Google Search Console and Google Business Profile.

• Utilize Semrush for keyword, competitor, and SEO analysis.

• Conduct tests across campaigns, audiences, creatives, landing pages, and offers; document findings.

• Employ Claude, Claude Code, Codex, and Grok to automate reporting, analyze data, resolve issues, generate variations, conduct research, enhance workflows, and reduce repetitive tasks.

• Organize files, documentation, and workflows via Google Workspace/Drive.

• Communicate effectively through Slack.

• Enhance repetitive processes, tools, and systems.

• Maintain ongoing campaigns and launches across all 8 brands.

• Achieve lead quality and cost targets by brand and source.

• Continually improve campaign performance week over week.

• Report directly to the Director of GTM.

• Oversee campaign velocity, machine uptime, conversion rates, tracking accuracy, AI systems, automation, and testing rhythm; assist the Director with cost per qualified lead and lead quality.

⛳️ Requirements

• Practical experience managing Meta Ads and Google Ads.

• Solid understanding of GA4.

• Familiarity with Google Tag Manager and Tag Assistant.

• Experience with Meta Ads Manager and Events Manager.

• Proficient in troubleshooting tracking and technical issues.

• Experience with Google Search Console.

• Knowledge of Google Business Profile.

• Strong analytical capabilities and problem-solving skills.

• Excellent written English skills with a keen attention to detail.

• Strong organizational skills with the ability to juggle multiple priorities.

• Quick, proactive communication and the ability to flag problems early.

• Ability to work autonomously in a remote setting.

• Experience utilizing AI tools in everyday tasks.

• Availability to work during US Mountain Time hours.

• Nice-to-have: Experience with Microsoft Clarity, Semrush, Google Ads Editor, Canva, Looker Studio.

• Nice-to-have: Familiarity with APIs, webhooks, or basic scripting.

• Nice-to-have: Experience in building marketing automations.

• Nice-to-have: Knowledge of SEO, particularly local SEO.

• Nice-to-have: Background in hospitality, real estate, property management, or short-term rentals.

🏝️ Benefits

• Access to AI tools and resources to expedite project delivery.

• Flexible remote working environment.

• Full-time work schedule.

• Opportunity to engage with 8 brands, with potential to expand to 20+.

• A streamlined, AI-enhanced operational setting.