Performance Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute and oversee paid media campaigns on Google Ads, encompassing Search, Shopping, Performance Max, Demand Gen, and YouTube.

• Administer Microsoft Ads Search and Shopping campaigns.

• Optimize campaigns on a daily and weekly basis through bid strategy management, budget allocation, targeting refinement, and creative testing to enhance ROAS.

• Ensure alignment of campaigns with brand objectives, promotional calendars, seasonal priorities, and marketing strategies.

• Monitor campaign delivery, pacing, budgets, and performance against predetermined goals.

• Identify and address issues affecting campaign performance.

• Support or collaborate on Meta campaigns, focusing on audience strategy and cross-channel testing.

• Own keyword and search query strategies, which include keyword research, campaign buildout, match-type management, negative keywords, and search term optimization.

• Manage and optimize product feeds for Google Merchant Center and Microsoft Merchant Center.

• Guarantee accurate product data, promotions, pricing, and channel setup for Shopping and Performance Max campaigns.

• Develop paid search strategies across various brands and product categories.

• Lead the creation of paid search ad copy, extensions/assets, creative concepts, and landing page suggestions.

• Recommend enhancements to websites and funnels to boost conversion rates and product sell-through.

• Ensure precise conversion tracking and performance measurement.

• Collaborate on GA4, Google Tag Manager, Microsoft UET, enhanced conversions, and best practices for attribution.

• Monitor and analyze campaign performance, trends, competitor activities, category dynamics, and seasonality.

• Build and maintain weekly and monthly performance reports utilizing GA4, Google Ads, Microsoft Ads, Looker Studio, and internal dashboards.

• Translate performance data into actionable insights, recommendations, and subsequent steps.

• Identify opportunities for enhancing marketing efficiency, revenue, and return on investment.

• Collaborate with Creative, Merchandising, Web, Email, Planning, E-Commerce, and Paid Media teams.

• Coordinate campaigns and promotions with both internal and external stakeholders.

• Share performance insights and cross-channel learnings with Marketing and E-Commerce teams.

• Provide support for special projects and other performance marketing initiatives.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Commerce, or a relevant field, or a minimum of 2 years of applicable performance marketing experience.

• Over 2 years of hands-on experience managing Google Ads for e-commerce brands.

• More than 2 years of experience in a fast-paced e-commerce setting.

• Practical experience managing Microsoft Ads, including campaign setup, optimization, bidding, and budget management.

• Familiarity with Google Shopping and Performance Max campaigns.

• Experience with Google Merchant Center and product feed optimization.

• Strong grasp of performance marketing KPIs, such as ROAS, CPA, CVR, AOV, LTV, Incrementality, and Margin.

• Proficient in Google Ads and Microsoft Ads.

• Proficient in GA4 and digital marketing reporting.

• Working knowledge of Google Tag Manager, including conversion setup and troubleshooting.

• Familiarity with Microsoft UET, conversion goals, and tracking troubleshooting.

• Experience with Google Merchant Center and Microsoft Merchant Center.

• Proficient in Microsoft Office 365, especially Excel, and Google Sheets.

• Ability to interpret performance data and translate insights into actionable recommendations.

• Capable of managing multiple brands, campaigns, priorities, and deadlines concurrently.

• Preferred experience in the hunting, fishing, shooting, sporting goods, or outdoor industry.

• Preferred experience managing paid media for multiple brands or e-commerce websites.

• Preferred experience working with seasonal product categories.

• Preferred experience with advanced product feed management and optimization.

• Preferred experience supporting integrated, multi-channel marketing strategies.

🏝️ Benefits

• Fully remote work arrangement.