Performance Marketing Specialist

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Assist in the execution and continuous management of paid search campaigns on platforms like Google Ads, Microsoft Ads, and SA360.

• Execute campaign updates, modify ad copy, adjust audience targeting, alter budgets, and implement other optimization strategies.

• Daily monitoring of campaign performance to identify trends, issues, or opportunities for improvement.

• Perform keyword research, analyze search queries, and conduct competitive analysis.

• Aid in launching campaigns, promotions, enrollment initiatives, and programs specific to markets.

• Ensure the accurate maintenance of campaign settings, budgets, and targeting configurations.

• Support testing of ad copy, bidding strategies, audience selections, landing pages, and campaign structures.

• Analyze campaign data and offer recommendations aimed at enhancing enrollment volume, conversion rates, and efficiency.

• Contribute to optimization efforts to lower Cost per Enrollment and boost overall return on investment.

• Prepare regular campaign reports and performance summaries.

• Evaluate campaign performance and share important insights with team members and stakeholders.

• Monitor pacing and budget delivery to ensure alignment of media investments with enrollment objectives.

• Validate the accuracy of campaign tracking and reporting.

• Assist with forecasting, trend analysis, and performance investigations.

• Collaborate with agency partners for campaign updates and optimizations.

• Partner with Analytics, Enrollment, Marketing, and Digital teams to support business goals.

• Coordinate campaign assets, secure creative approvals, and outline implementation requirements.

• Conduct quality assurance checks on campaigns, tracking, and reporting.

• Maintain documentation related to campaigns, testing logs, and performance records.

• Support initiatives aimed at process improvement and automation.

⛳️ Requirements

• 3-6 years of direct experience in managing Paid Search (SEM) campaigns.

• Extensive knowledge of Google Ads and Google Analytics.

• Experience in analyzing campaign performance data and providing optimization suggestions.

• Strong analytical and problem-solving abilities.

• Exceptional attention to detail and strong organizational skills.

• Proficiency in Excel and performance reporting tools.

• Excellent written and verbal communication skills.

• Familiarity with bid management platforms like SA360 is a plus.

• Experience with Microsoft Ads is advantageous.

• Exposure to Paid Social, Display, Programmatic, or other digital media channels is beneficial.

• Experience in lead generation within education, healthcare, financial services, or other performance-driven sectors is preferred.

• Understanding of tagging, tracking, and attribution concepts is desirable.

• Experience using AI-powered tools to enhance marketing workflows and campaign performance is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote working options.

• A collaborative and inclusive work environment.