Performance Marketing Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Develop and manage the comprehensive Google channel strategy across UAC / App Campaigns, Performance Max, and Search to drive personal and business banking acquisition.

• Create and sustain campaign frameworks tailored to Moniepoint's dual-product funnel, ensuring clear separation of signals, audiences, and bidding strategies across segments.

• Establish bidding strategies, budget allocation models, and creative testing cycles.

• Oversee campaign performance from inception to launch, including optimization and reporting.

• Design and manage the measurement framework, incorporating Firebase / GA4 event taxonomy, Google Tag Manager setup, and server-side event pipelines.

• Lead the implementation of Conversion APIs and enhanced conversion processes.

• Define and manage the attribution model.

• Collaborate with engineering and data teams to guarantee accurate, complete, and timely event data.

• Develop tracking coverage and audit protocols for attribution consistency.

• Manage Google acquisition economic models, encompassing CAC targets, LTV/CAC analysis, and payback period frameworks.

• Create bidding and budget strategies utilizing true LTV signals and offline conversion data.

• Analyze CAC drift against LTV thresholds.

• Develop channel reporting systems and set up review schedules.

• Convert channel performance metrics into business language for senior stakeholders.

• Adjust acquisition strategies to fit emerging market conditions and fintech advertising regulations.

• Navigate Google financial services policies, including verification requirements and creative compliance.

• Establish a scalable Google growth engine, enhance signal quality, validate attribution, institutionalize playbooks, and build a team.

⛳️ Requirements

• 6+ years of extensive hands-on experience in paid acquisition, primarily focused on Google UAC / App Campaigns at a significant scale.

• Profound technical expertise in Google's campaign infrastructure, including bidding algorithms, audience signals, creative specifications, and the principles of Smart Bidding.

• Demonstrated capability to design and manage the complete measurement stack — including Firebase, GA4, GTM, and Conversion APIs — with an understanding of the significance of each component.

• Proficient in LTV/CAC modeling: you have constructed the models, controlled the assumptions, and applied them to make concrete budgeting and bidding choices.

• Experience in a fintech or financial services environment, with firsthand knowledge of the unique acquisition compliance and trust dynamics associated with financial products.

• Proven experience managing annual budgets exceeding 10 Million USD.

• Background in running Google acquisition efforts in Sub-Saharan Africa or similar emerging markets, with a specific advantage for experience in Nigeria.

• Knowledgeable in server-side conversion APIs, offline conversion imports, and enhanced conversions as tools for improving signal quality in environments lacking cookies or prioritizing apps.

• Experience collaborating with data science or analytics teams to develop custom bidding signals and offline LTV imports into Google's systems.

• Previous involvement in dual-product or dual-segment acquisition (e.g., consumer and SME / business) with distinct funnel logic.

🏝️ Benefits

• All interview stages are conducted virtually.