Performance Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and maintain ecommerce initiatives for Heidi Remote across platforms such as Meta, Google, TikTok, Native, Amazon, and other marketplaces.

• Manage advertising accounts and assist in growth marketing initiatives across teams to enhance product sales through digital channels.

• Oversee tracking, product feeds, landing pages, and other elements essential for growth across various channels and markets.

• Collaborate with the Growth team to strategize campaigns and promotional offers.

• Create schedules for promotions, bundles, and offers.

• Execute performance marketing campaigns utilizing Meta Ads, Google Ads, and native advertising platforms like Outbrain, TikTok Ads, and Amazon Ads.

• Establish and optimize marketplaces, including Amazon.

• Coordinate UGC, product photography, and video projects with creative and design teams.

• Partner with affiliates and key stakeholders to boost sales.

• Analyze and report on expenditure, CPA, ROAS, AOV, and GMV.

• Work collaboratively with growth, product, and creative teams.

⛳️ Requirements

• Practical experience in performance marketing across Meta, Google, TikTok Ads, and other advertising platforms.

• Proven experience in establishing and managing marketplace stores, particularly on Amazon.

• Demonstrated ability to plan and execute campaigns and promotional offers.

• Solid understanding of ecommerce metrics such as CPA, ROAS, AOV, etc.

• Capability to work remotely from the Philippines.

• Availability to overlap hours with the Australian business day.

• Experience in startup or tech environments (preferred).

• Background in physical product ecommerce (preferred).

🏝️ Benefits

• ₱15,000 annual budget for learning and development.

• ₱3,000 monthly allowance for health and wellness.

• ₱10,000 budget for home office setup.

• 26 weeks of paid primary parental leave.

• 18 weeks of paid secondary parental leave.

• Fertility support up to ₱150,000.

• Four weeks of remote work flexibility each year.

• Comprehensive HMO coverage for yourself and up to two dependents.

• Flexible working hours with trust to manage your own schedule.

• Emphasis on sustainable performance and mental health.