Performance Marketing Specialist

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Responsible for managing a portfolio of client accounts and acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear and actionable insights for clients without technical backgrounds.

• Foster strong relationships with clients to enhance retention, renewals, and referrals.

• Proactively address account issues to maintain stability and promote growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign elements.

• Monitor performance daily and adjust strategies based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies for improvement.

• Experiment with audiences, messaging, and creative assets to discover opportunities for enhanced performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead routing.

• Resolve any technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to ensure client results are not impacted by issues.

• Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Ability to manage multiple client accounts while leading client-facing discussions simultaneously.

• Demonstrated capability to steer campaigns towards established performance targets while ensuring client retention.

• Proficiency in conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving skills.

• Experience in financial services marketing (preferred).

• Familiarity with lead generation and appointment-setting campaigns (preferred).

• Knowledge of video sales letter marketing (preferred).

• Experience with high-ticket or considered-purchase funnels (preferred).

• Background in direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance-based Bonus.