Performance Marketing Manager – Meta Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the overall Meta Ads strategy for clients.

• Create comprehensive full-funnel strategies for Facebook and Instagram advertising.

• Perform audience analyses and establish data-driven target groups.

• Collaborate with the design team to develop creative briefs.

• Oversee budgets, execute systematic testing, and scale campaigns for profitability.

• Evaluate ROAS, CPL, CTR, and CPA metrics.

• Identify and apply optimization strategies.

• Conduct systematic testing of creatives, audiences, placements, and bidding approaches through A/B testing.

⛳️ Requirements

• Proven experience in managing Meta Ads campaigns, preferably in the e-commerce sector.

• Comprehensive understanding of Meta Ads Manager, including campaign structures, budgeting, and bidding techniques.

• A data-driven approach, focusing on optimization based on performance metrics.

• Strong grasp of creatives and their effectiveness.

• Capability to clearly and effectively present results and strategies.

• Proficiency in German.

• English language skills are a plus.

• No specific educational qualifications are required; formal education is not a deciding factor.

🏝️ Benefits

• Fully remote – manage campaigns from any location.

• Opportunities for professional growth: stay updated with the ever-changing Meta algorithms.

• Provision of a MacBook, monitor, and headset.

• Flexible working hours – focus on results.

• An annual budget of €900 for health and wellness.

• Access to corporate benefits with over 500 partners.

• Ownership of your own client accounts with real budgets.

• Join an ambitious performance marketing team.