Performance Marketing Manager, Emerging Products

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and expand HELOC media buying across SEM, paid social, display, and emerging performance channels.

• Develop channel strategies, testing methodologies, and best practices for Upstart’s HELOC performance marketing initiatives.

• Enhance incremental customer acquisition by fine-tuning bids, budgets, audiences, and creative assets in alignment with volume, CPA, and ROI objectives.

• Create and implement experimentation programs that focus on keywords, audiences, creatives, and formats.

• Oversee and project significant media budgets effectively.

• Conduct campaign setup, manage keywords and audiences, handle bidding, budgeting, creative testing, and optimize landing pages.

• Collaborate with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch campaigns and evaluate messaging, targeting, and channel strategies.

⛳️ Requirements

• Minimum of 5 years of experience in performance marketing or digital media buying, with a strong emphasis on SEM and additional exposure to paid social and/or display.

• Demonstrated success in managing large-scale acquisition programs, overseeing substantial monthly budgets, and achieving measurable growth in relation to CPA, ROI, and volume targets.

• Extensive hands-on knowledge in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.

• Strong analytical abilities, including the interpretation of performance data, experimental design, and data-driven decision-making.

• Capacity to excel in a dynamic, high-growth environment.

• Preferred: Experience in regulated or longer-consideration-cycle industries such as financial services, fintech, lending, insurance, or marketplaces.

• Preferred: Experience in launching and scaling new channels or products from inception to market.

• Preferred: Experience collaborating with product and engineering teams to enhance landing pages, funnels, and on-site conversion rates.

• Must be available to work in US East/West Coast time zones.

🏝️ Benefits

• Competitive salary, including base pay, bonus opportunities, and annual equity grants that vest quarterly.

• 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually.

• Employee Stock Purchase Plan (ESPP) providing discounted stock purchase options for eligible US employees.

• Comprehensive medical, dental, vision, and wellness coverage/resources.

• Supplemental health coverage for Canada.

• Contributions to Health Savings Accounts for eligible US plans.

• Life insurance and disability coverage.

• Paid time off, sick leave, and company holidays.

• Paid family and parental leave.

• Family-oriented fertility, parenthood, and caregiving benefits.

• Employee Assistance Program offering mental health support and life-centered resources.

• Financial planning tools and concierge services for US employees.

• Annual wellness allowance.

• Annual productivity allowance for relevant tools and resources.

• Team events, all-company updates, and employee resource groups.

• Catered lunches and stocked micro-kitchens at office locations.