Performance Marketing Manager – China

This is a fully remote position, open to applicants in China.

📋 Description

• Take charge of the acquisition strategy and convert market insights into a channel roadmap with defined target metrics.

• Manage Paid Search initiatives in China, overseeing structure, keyword selection, landing pages, budgets, bidding strategies, and reporting.

• Initiate and enhance campaigns across China's advertising ecosystems such as Baidu, 360, Shenma, Toutiao/Bytedance, and Tencent.

• Collaborate with design and content teams to create high-converting advertisements and landing pages.

• Establish the SEO strategy for China, which includes topic clusters, landing page strategies, competitor gap analysis, and keyword prioritization.

• Work alongside the China Content Manager to implement the SEO strategy and take ownership of traffic quality and conversion metrics for signups/purchases.

• Identify technical and UX localization enhancements to boost conversion rates in China and minimize funnel drop-offs.

• Discover and expand acquisition opportunities through native Chinese channels, including Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC collaborations, and developer networks.

• Keep up with competitor intelligence regarding positioning, pricing tactics, channel strategies, and messaging in China.

• Create playbooks informed by competitor analysis tailored to the product and brand.

• Monitor regulatory and market changes that impact proxy/scraping usage and marketing viability.

• Collaborate with Product and Development teams to enhance the user journey in China, including payment processes, onboarding procedures, documentation endpoints, and tool expectations.

• Coordinate with Sales and Customer Success teams on ICP targeting, lead quality feedback, and addressing user objections.

⛳️ Requirements

• In-depth understanding of China's digital marketing landscape and native acquisition channels.

• Demonstrated success in scaling performance marketing efforts in China, including Paid Search and/or other paid advertising channels.

• A minimum of 3 years of experience in marketing proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or closely related technologies.

• Ability to formulate data-driven growth strategies, conduct experiments, and optimize conversion rates throughout the entire funnel.

• Strong analytical capabilities, including setting KPIs, building reports, and making decisions based on results.

• Fluent in Mandarin with strong working proficiency in English, both written and verbal.

• Comfortable working independently in a fast-paced international setting.

🏝️ Benefits

• Extensive internal and external learning resources.

• A collaborative environment focused on teamwork and knowledge sharing.

• Freedom to develop an acquisition engine from the ground up.

• Opportunities for professional growth.

• Collaboration with industry experts and top-tier clients.