Performance Marketing Manager

This is a fully remote position, open to applicants in Germany, +3 more countries.

📋 Description

• Initiate, oversee, and expand user acquisition initiatives across digital platforms, emphasizing DSPs.

• Manage campaigns on platforms like AppLovin, Appier, Liftoff, Unity, Meta Ads, Google Ads, ASA, TikTok, and similar services.

• Evaluate campaign performance to pinpoint opportunities for optimization.

• Conduct organized tests to enhance efficiency and effectiveness.

• Leverage AI tools and automation for reporting and making bulk campaign adjustments.

• Deliver actionable insights on ad performance and user behavior to the creative team.

• Recognize measurement gaps and collaborate with product, web, and analytics teams to enhance tracking and attribution.

• Support scalable workflows, including naming conventions, tracking setups, reporting, and documentation of knowledge.

• Keep abreast of MarTech and AI trends, introducing valuable tools or features.

• Work alongside creative, product, and analytics colleagues to develop growth strategies.

⛳️ Requirements

• 2–5 years of experience in managing and scaling user acquisition campaigns.

• Proficient in Google Ads, Meta, ASA, TikTok, or DSPs such as Appier and AppLovin.

• Possess an analytical mindset and comfort with ROAS, CPA, conversion funnels, and attribution data, or a willingness to cultivate these skills.

• A genuine interest in AI tools and automation.

• Familiarity with attribution tools like GA4 and/or MMPs.

• Experience with DSPs is advantageous.

• Structured and solution-oriented mindset; demonstrates initiative and ownership.

• Team player with exceptional written and verbal communication abilities.

• Nice to have: experience with campaign workflow or reporting automation, including bulk tools, scripts, dashboards, or SQL.

• Nice to have: proficiency in French or Dutch.

• CV should be submitted in English.

🏝️ Benefits

• Remote-first environment: work entirely from home, join a co-working space, or work abroad for several weeks each year.

• 30 vacation days.

• 5 child sick days.

• No expectations for overtime; any overtime worked is compensated with time off in lieu.

• Fully sponsored company retreat.

• Team gatherings and virtual coffee breaks.

• MacBook provided.

• Monitor included.

• €1,000 annual budget for learning.

• Regular feedback and opportunities for career development.

• Sunday Supplements.

• Nilo Health.