Performance Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of paid user acquisition and performance marketing for SimpleStudy’s consumer AI platform tailored for students.

• Execute and enhance campaigns across Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads.

• Manage CAC, ROAS, and LTV metrics, making budget allocation choices informed by performance results.

• Collaborate across international markets and various currencies.

• Develop reporting and independently derive insights using spreadsheets, SQL, and dashboards.

• Provide briefs and collaborate with designers or creative teams to refine ad creative based on performance data.

• May provide support for B2B/demand-generation paid channels.

⛳️ Requirements

• A minimum of 4 years of practical experience in performance marketing, primarily focusing on paid user acquisition for consumer/mobile applications.

• Extensive hands-on experience in running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads.

• Proven history of managing CAC, ROAS, and LTV as key metrics and making budget allocation decisions based on these metrics.

• Comfortable operating across multiple international markets and currencies, including the UK, Ireland, Brazil, South Africa, and Australia.

• Strong analytical abilities; proficient in using spreadsheets, SQL, and dashboards to create reports and extract insights independently.

• Experience in briefing and iterating on ad creative with designers or creative teams.

• Familiarity with tools such as Mixpanel, Customer.io, or PostHog.

• Nice-to-have: experience with B2B/demand-generation paid channels, including LinkedIn Ads and Google Ads for lead generation.

• Must reside in Europe, preferably in Western or continental Europe.

🏝️ Benefits

• Stock options.

• Remote work opportunities within Europe.

• Flexible salary structure.