Performance Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Manage relationships with around 4 to 6 e-commerce clients as their main strategic contact.

• Conduct client calls, clearly communicate performance metrics, set expectations, and offer strategic growth suggestions.

• Create and oversee paid media strategies on platforms such as Meta, Google, TikTok, and others.

• Analyze client financials, P&Ls, LTV/CAC, forecasts, and performance metrics to establish advertising budgets and allocate channels.

• Oversee and enhance account performance by evaluating results, modifying budgets, pinpointing opportunities, and guiding the internal execution team.

• Discover creative opportunities through performance insights and formulate data-driven creative briefs in collaboration with the internal creative team.

• Work alongside account specialists managing campaign setups and technical implementations.

• Utilize proprietary dashboards and internal reports to uncover trends, opportunities, and areas for improvement.

• Assess creative performance, target audiences, attribution, and testing opportunities to assist clients in scaling profitably.

• Convert complex marketing and performance data into straightforward, actionable business recommendations.

• Actively seek ways to enhance client performance, optimize internal processes, and improve the overall client experience.

• Collaborate with Remote Talent LATAM, which connects Latin American talent with U.S. marketing agencies; the client is a growth marketing and analytics agency based in NYC that serves e-commerce brands.

⛳️ Requirements

• A minimum of 4 years of experience in digital or performance marketing, preferably with substantial exposure to e-commerce brands.

• Prior agency experience managing multiple clients or accounts concurrently, ideally between 4 to 6 accounts.

• Strong proficiency in Meta Ads and Google Ads; TikTok experience is highly preferred; knowledge of Criteo is an advantage.

• Experience in managing significant paid media budgets, ideally ranging from $60K to $1M+ monthly across client accounts.

• Solid understanding of e-commerce performance metrics and business fundamentals, including ROAS, CAC, LTV, MER, profitability, and budget allocation.

• Capability to analyze financial and performance data and utilize it for strategic marketing decisions.

• Exceptional written and verbal English skills with a strong executive presence and confidence in engaging with U.S. CEOs, founders, and senior marketing executives.

• Strong client relationship and account management abilities, with a focus on building trust, managing expectations, and communicating with empathy and professionalism.

• Strategic mindset combined with hands-on paid media knowledge to comprehend campaign performance and provide informed recommendations.

• Candidates must reside in a Latin American country; those from outside LATAM will not be considered.

• Resumes must be submitted in English.

🏝️ Benefits

• Paid vacation in addition to company holidays.

• Access to internal AI tools designed to enhance research, workflow, communication, and daily productivity.

• Fully remote work from any location within Latin America.