Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid acquisition strategy, execution, and daily optimization across platforms such as Google, Meta, TikTok, and Bing.

• Oversee budget pacing and daily trade-offs between scaling and efficiency, aligned with blended CAC and monthly new-client objectives.

• Manage the complete conversion funnel from advertisement to pageview, quiz completion, and booking.

• Develop and execute a landing-page testing roadmap utilizing AI-assisted page building while ensuring compliance.

• Propel message, audience, format, and platform creative-testing cycles.

• Collaborate with the design team on static advertisements and document iterative insights.

• Take responsibility for reporting on paid new clients, CAC, and funnel conversion metrics.

• Work in partnership with the data team to manage event tracking and attribution.

• Evaluate view-through conversions, incrementality, and cross-channel overlap in a compliance-focused environment.

• Report directly to the VP of Marketing.

⛳️ Requirements

• 3–5 years of experience in performance or growth marketing.

• Significant expertise in Google Ads along with hands-on experience with Meta and TikTok Ads.

• Proven experience managing advertising budgets personally.

• DTC experience is preferred, particularly in health and wellness, telehealth, or other regulated and compliance-oriented sectors.

• Experience in insurance-adjacent or subscription businesses is advantageous.

• Strong understanding of pacing, seasonality, and risk management within a real budget context.

• Data-driven approach to decision-making and problem-solving.

• Comprehensive A/B testing experience across ad creative, landing pages, funnel stages, and pricing strategies.

• Proficiency in platform-reported, modeled, and self-reported attribution methods.

• Capability to provide creative direction, brief concepts, oversee UGC and creator partnerships, and assess ideas.

• Solid understanding of CAC, LTV, payback, and contribution margin concepts.

• Excellent communication skills with non-marketers and business leaders.

• Comfort with AI tools, including Claude Code, AI-generated ad creative, and agent-based workflows.

🏝️ Benefits

• Receptive operates as a remote-first company.

• Medical, dental, and vision insurance with generous employer contributions.

• 100% of the premium covered for employee coverage.

• 401k plan with a 4% employer match.

• Monthly wellness stipend.

• Annual learning and development budget.

• Flexible time off policy.

• Company holidays provided.

• Paid parental leave offered.