Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily management and analysis of campaigns across paid social and paid search platforms.

• Enhance bids, budgets, target audiences, and creative materials.

• Collaborate with the internal team to update ad copy, creative assets, and extensions.

• Execute structured testing on copy, creative, audience targeting, and landing pages.

• Evaluate performance data and suggest recommendations that align with CPA, ROAS, and Cost/Purchase objectives.

• Assist in the launch of new channels and campaign formats, including YouTube and Demand Generation.

• Work with internal teams to ensure effective tracking and measurement.

• Provide reports, insights, and suggestions for weekly performance reviews.

• Utilize paid media technology for managing campaigns, bids, and budgets at scale.

⛳️ Requirements

• 5-8 years of direct experience in managing paid social and paid search campaigns.

• Proven track record of managing seven-figure monthly budgets while optimizing for CPA and ROAS targets.

• Extensive knowledge of paid social platforms such as Meta and TikTok.

• Extensive knowledge of paid search platforms including Google Ads and Microsoft Ads.

• Strong understanding of campaign structure, automation tools, and creative optimization strategies.

• Analytical mindset with a capacity to adapt quickly based on performance data.

• Familiarity with platforms such as Pinterest, Reddit, and Google Analytics is advantageous.

• Excellent communication and teamwork abilities.

• Experience in high-AOV consumer, healthcare, or wellness sectors is a plus.

• Must be legally authorized to work in the United States at the time of employment.

• Must not require employer sponsorship for a current or future work visa.

• Candidates must successfully complete a background check.

🏝️ Benefits

• An opportunity to positively impact individuals' lives and their health.

• Complimentary whole-body scans for each team member.

• Opportunities for growth and flexible career development.

• Weekly team gatherings to foster connection, sharing, and socializing.

• Flexible vacation policy.

• 401(k) retirement savings plan with pre-tax contributions; currently, there are no company matching contributions.

• Comprehensive health, dental, vision, and mental health coverage.