Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement comprehensive demand generation campaigns and programs to achieve qualified pipeline targets aligned with revenue objectives.

• Create multi-channel initiatives utilizing email, paid media, content syndication, sponsorships, webinars, events, organic channels, and account-based marketing.

• Oversee the internal paid media strategy across platforms such as Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT.

• Collaborate with Sales to ensure campaign alignment with target accounts, pipeline priorities, and go-to-market strategies.

• Work alongside Product Marketing and Content teams on campaign messaging, offers, and creative assets.

• Partner with Revenue Operations to configure systems for campaign management, lead flow, attribution, and reporting.

• Track and assess campaign performance and pipeline contributions to establish investment priorities.

• Evaluate funnel performance encompassing lead generation, conversion, pipeline development, and revenue growth.

• Create audience segments and targeted initiatives based on industry, persona, account attributes, intent, and buyer behavior.

• Test and optimize messaging, channels, creative elements, audience segments, and conversion pathways.

• Assist in refining and executing Osano’s account-based marketing approach for high-value accounts.

• Manage campaign budgets and provide recommendations on spending allocation.

• Maintain tracking, reporting, and attribution for campaigns in partnership with Marketing Operations.

• Keep abreast of the latest trends, channels, and tools in demand generation.

• Share insights and results from campaigns with Marketing, Sales, and stakeholders, translating data into actionable recommendations.

• Generate qualified pipelines, enhance funnel conversion, develop scalable campaigns, ensure performance visibility, and align Marketing efforts with Sales.

⛳️ Requirements

• A minimum of 5 years in demand generation, growth marketing, integrated marketing, or a similar B2B marketing position, ideally within the SaaS or technology sectors.

• Proven track record in constructing and executing integrated campaigns that drive pipeline growth and revenue.

• Strong grasp of the B2B buyer journey and the impact of marketing programs on prospects from initial awareness to opportunity creation.

• Experience across email, paid media, content initiatives, webinars/events, and account-based marketing (ABM).

• Practical experience managing paid search and LinkedIn campaigns directly on the platforms, with a history of efficiently scaling expenditures.

• Robust analytical skills with the ability to interpret campaign and funnel data, transforming insights into actionable strategies.

• Familiarity with marketing automation and CRM platforms, including HubSpot and Salesforce.

• Understanding of campaign attribution, funnel metrics, lead management, and pipeline reporting.

• Capability to independently manage projects and transition seamlessly between strategic planning and hands-on execution.

• Excellent project management skills across various campaigns, stakeholders, deadlines, and priorities.

• Experience collaborating with Sales, Revenue Operations, Product Marketing, and Content teams.

• A curious and experimental mindset towards testing, learning, and enhancing performance.

• Effective communication of campaign strategies and performance results to stakeholders.

🏝️ Benefits

• Competitive salary along with ownership interest for an early share in our success.

• Unlimited paid time off, with a requirement to take at least two weeks off each year.

• Paid parental leave available for all new parents.

• Comprehensive Medical, Dental, and Vision Insurance through Aetna; Osano covers individual premiums for base plans at 100% and dependent premiums at 50%.

• Fully remote work environment; the flexibility to work from anywhere in the U.S.

• MacBook and a $600 allowance to create your ideal home workspace.

• Annual company retreat.

• Mental health benefits including complimentary memberships for mindfulness and talk therapy services.

• Clearly defined career progression and professional development opportunities through the acquisition of various competencies, skills, and concepts.

• Chance to earn a Certified Information Privacy credential.

• Supportive leadership and collaborative colleagues.