Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of daily management for paid campaigns across Google Search, Performance Max, YouTube, Meta, Reddit, TikTok, and various other platforms.

• Conduct B2C acquisition for consumer subscriptions and B2B demand generation for Optery for Business.

• Develop and implement a testing roadmap that spans audiences, creative elements, offers, landing pages, and bidding strategies.

• Collaborate with designers and creators to brief and refine ad creatives, including user-generated content (UGC)-style social videos.

• Distribute budget based on acquisition costs, payback periods, and incrementality.

• Manage tracking and attribution hygiene with the analytics team, which includes pixels, conversion APIs, UTMs, and offline conversion imports.

• Support the leadership of affiliate partnerships by recruiting and activating partners, establishing offers and commission structures, providing creative assets, and monitoring performance and brand compliance.

• Deliver weekly reports on channel performance and suggest tests or budget reallocations.

• Explore and initiate new channels such as connected TV, podcasts, app networks, or LinkedIn.

⛳️ Requirements

• A minimum of 5 years of practical experience in managing paid acquisition across multiple channels.

• Proven experience that includes search and at least one social platform, such as Google Ads, Meta Ads Manager, Reddit Ads, or TikTok Ads Manager.

• A performance-oriented mindset focused on acquisition costs, conversion rates, payback periods, and lifetime value.

• Proficiency with analytics and attribution tools such as GA4, Amplitude, and Looker Studio.

• Capability to identify effective advertising creatives and draft precise creative briefs.

• Some familiarity with affiliate or partner marketing and platforms like PartnerStack or Impact.

• Highly organized and self-motivated while working within a remote team.

• Competence in managing multiple campaigns and partner discussions.

• Bonus points for experience in consumer subscriptions, B2B demand generation, or privacy and security products.

• A LinkedIn profile URL is required.

• A resume is required.

• Must work regular U.S. business hours; candidates should be based in the United States.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401k program with employer matching.

• Generous paid time off policy.

• Bonus compensation available.