Performance Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the paid advertising strategy and execution across platforms such as Google, LinkedIn, and others.

• Establish campaigns, identify target audiences, experiment with creative content, manage bids, and optimize budget allocations.

• Experiment and refine ad creative, copy, landing pages, and audience segments.

• Enhance conversion rates and reduce Customer Acquisition Cost (CAC).

• Oversee website performance, focusing on landing pages, conversion rate optimization, and best practices in SEO.

• Collaborate within and assess the Martech stack, which includes HubSpot, Marketo, Salesforce, and Google Analytics.

• Monitor and report on campaign performance metrics.

• Extract insights and provide data-driven recommendations.

• Work together on comprehensive webinar production, covering promotion, registration processes, post-event follow-ups, and reporting.

• Assist in go-to-market strategies for new product launches, including messaging, collateral preparation, and campaign coordination.

• Collaborate on Product-Led Growth (PLG) funnels, onboarding sequences, in-product messaging, and activation campaigns.

• Develop sales enablement materials that support a quota-carrying sales team.

⛳️ Requirements

• 4–6 years of marketing experience, with a minimum of 2 years in a B2B tech environment (such as SaaS, automation, cloud, cybersecurity, IT/MSP software, or similar technical products aimed at business buyers).

• Extensive, hands-on experience in managing paid media, particularly on Google and LinkedIn.

• Experience with Reddit, Microsoft, or other B2B-relevant platforms is advantageous.

• Proven expertise in website management and conversion optimization.

• Proficient in marketing automation and CRM tools.

• Strong analytical abilities with a comfort level in working with campaign data and dashboards.

• Exceptional written communication and project management capabilities.

• Background in technical B2B products sold to business buyers.

• Direct experience with AI/MSP is a significant advantage.

• Familiarity with Account-Based Marketing (ABM) strategies, SEO tools like Semrush/Ahrefs, marketing AI, automation, or MSP/IT products is a bonus.

🏝️ Benefits

• HMO Reimbursement — $100/month

• Life Insurance Allowance — $20/month

• Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month)

• 15 PTO credits per year (which can be converted to cash if unused)

• Training & Learning Reimbursement — up to $30/month

• US Holiday Pay

• Flexibility to work remotely

• Opportunity for growth within a rapidly evolving AI company