Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and forthcoming actions.

• Generate and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and encourage growth.

• Develop, launch, and refine Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign parameters.

• Daily performance monitoring and adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and formulate strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging initiatives.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes with Zapier, and manage lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to mitigate issues that could impact client outcomes.

• Report directly to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated ability to drive campaigns towards established performance objectives while fostering client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Exceptional communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.