Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategies, priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for clients without technical backgrounds.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Address account issues proactively to ensure stability and promote growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Monitor performance daily and make adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Experiment with audiences, messaging, and creative assets to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Resolve technical issues that arise between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert any issues that could impact client results.

• Report directly to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Experience in managing multiple client accounts concurrently while leading client-facing discussions.

• Proven track record of steering campaigns toward defined performance goals while facilitating client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong skills in communication, organization, and problem-solving.

• Preferred Experience: Marketing in financial services.

• Preferred Experience: Campaigns focusing on lead generation and appointment setting.

• Preferred Experience: Marketing utilizing video sales letters.

• Preferred Experience: High-ticket or considered-purchase funnels.

• Preferred Experience: Direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible working schedule.

• Performance-based bonuses.