Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance LinkedIn Ads as a testing platform for targeted ICP audiences.

• Experiment with new paid channels such as Meta and ChatGPT.

• Establish hypotheses, success metrics, and termination criteria for channel experiments.

• Oversee and fine-tune Google Ads campaigns.

• Manage relationships and creative aspects for paid publications and partnership placements, along with measurement.

• Identify additional publication and paid opportunity sources.

• Develop the marketing measurement and attribution framework in collaboration with sales operations and data teams.

• Provide reports on expenditures, MQLs, SQLs, and pipeline impact.

• Align paid media strategies with newsletter sponsorships, outbound initiatives, and ABM programs.

• Streamline audience synchronization, suppression, reporting, and creative production through AI tools and n8n.

• Create static, video, and GIF advertisements utilizing templates and AI design tools.

• Report directly to the Head of Marketing.

• Collaborate with a compact marketing team and the ABM marketer.

⛳️ Requirements

• Proven experience managing paid B2B advertising initiatives with accountability for the pipeline.

• Proficiency in LinkedIn Campaigns Manager.

• Capability to accurately target audiences and conduct effective tests.

• Familiarity with attribution challenges.

• Strong hypothesis-driven testing approach.

• Comprehensive understanding of full-funnel marketing.

• Skill in diagnosing issues with audience targeting, creative content, offers, and landing pages.

• Ability to independently design advertisements, craft copy, and create campaigns.

• Competence in extracting, reporting, and interpreting marketing data.

• Ability to differentiate between influence and causation.

• Experience with AI tools and constructing AI workflows.

• Commercial emphasis on qualified pipeline and revenue generation.

• Nice to have: experience in marketing for commercial real estate, proptech, or long-cycle B2B sectors.

• Nice to have: background in managing paid newsletter and publication partnerships.

• Nice to have: experience in executing ABM air cover and retargeting strategies.

• Nice to have: initial experience with ChatGPT ads or other innovative channels.

• Must be willing to travel for work for approximately 6 weeks each year.

• Employment is subject to a successful background check and verification of employment history.

• Must have legal authorization to work in the United States.

• Must specify whether employment visa sponsorship is necessary.

🏝️ Benefits

• Equity opportunities.

• Remote work flexibility from anywhere within North America.

• Health insurance covering 85% of primary employee medical, dental, and vision plans, along with 50% for dependents.

• 12 weeks of fully compensated parental leave.

• Provision of a laptop and additional home office equipment.

• Unlimited PTO with a minimum requirement of 10 days each year.

• 401(k) retirement savings plan.

• Approximately 2 team off-site events annually.

• Optional recurring book club participation.

• Opportunities for professional growth.

• Chance to influence real estate usage in urban areas.

• A diverse and inclusive team environment.