Performance Marketing Lead

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take charge of AllCare's comprehensive performance marketing, encompassing SEO, SEM/paid media, and marketing automation.

• Develop strategies and implement daily marketing initiatives aimed at achieving pipeline, cost per acquisition, and growth objectives.

• Create, manage, and enhance paid advertising campaigns on platforms such as Google Ads, Microsoft/Bing, Meta, and LinkedIn.

• Oversee paid media budgets, bidding strategies, audience segmentation, and return on investment.

• Spearhead technical, on-page, content, and local SEO efforts for senior care and chronic care management keywords.

• Design and implement lifecycle and lead-nurturing programs utilizing marketing automation tools.

• Integrate CRM systems, email campaigns, lead scoring, and workflows to transition inquiries to enrolled facilities and patients.

• Set up tracking, attribution, and dashboards using GA4 and other relevant tools.

• Analyze and report on customer acquisition cost, conversion rates, and channel ROI, optimizing based on analytical insights.

• Collaborate with content, design, and development teams to create high-converting landing pages.

• Consistently conduct A/B testing on creative elements, messaging, and sales funnels.

• Ensure all campaigns comply with healthcare advertising regulations and consider the sensitivities of senior/patient audiences.

• Work in partnership with clinical, operations, content, and leadership teams.

• Build a marketing team as the program demonstrates success.

⛳️ Requirements

• Minimum of 7 years of practical experience in performance marketing.

• Proven track record of developing and scaling paid, SEO, and lifecycle marketing programs.

• Experience in leading roles within high-growth technology or consumer-focused companies.

• Up-to-date knowledge of Google Ads and Meta Ads.

• Proficient in GA4 and analytics/attribution methodologies.

• Familiarity with SEO tools such as Ahrefs, SEMrush, and Search Console.

• Experience with marketing automation platforms like HubSpot, Marketo, or Pardot.

• Capacity to manage the complete performance marketing function, from strategy formulation to execution.

• Strong understanding of budgets, customer acquisition cost/lifetime value, and ROI.

• Exceptional written and verbal communication skills in English.

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent demonstrable experience.

• Experience marketing to the U.S. market, particularly in healthcare, senior living, or other regulated sectors is advantageous.

• Experience in B2B/lead-generation and multi-location or local SEO is beneficial.

• Previous experience in a startup environment, particularly in a 0→1 phase, is a plus.

🏝️ Benefits

• Performance bonuses and additional financial incentives linked to results.

• Flexible or remote work options available for candidates located in Egypt.

• Work schedule from Monday to Friday, 9:00 AM to 5:00 PM PST.

• Observance of the U.S. holiday calendar, including Thanksgiving, Christmas, Memorial Day, and Labor Day.

• Health benefits provided.

• Paid time off included.