Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid performance for clients within the UK and US markets.

• Manage Meta accounts directly across a diverse portfolio of practices.

• Oversee creative direction and write clinician-led, direct-response advertising scripts.

• Collaborate with editors to create high-converting content.

• Develop and manage Google Ads campaigns, establishing Google Ads as a vital channel for each practice.

• Engage in client-facing discussions regarding performance in partnership with Client Success.

• Offer marketing insights for landing pages and funnels, while the team manages the builds.

• Oversee Dentology’s own B2B advertising initiatives.

• Create reactivation and nurturing campaigns over time.

• Monitor and enhance metrics such as CPL, cost per booking, CAC, ROAS, client retention, churn, and ads MRR.

• Assume control of initial accounts within the first 30 days, take charge of creative and scripts by days 31–60, and manage performance across all accounts by days 61–90.

• Participate in the recruitment process and work towards the position of Head of Performance Marketing across both markets.

⛳️ Requirements

• Proven experience managing Meta Ads accounts for local lead generation, typically with monthly spends of £2–5k ($3–6k) and some accounts reaching up to $40k/month.

• Evidence of strong CAC and ROAS performance.

• Practical experience in executing Google Search campaigns.

• Ability to craft high-converting ads utilizing established frameworks, hooks, angles, and formats.

• In-depth understanding of account metrics and the capability to justify performance-related decisions.

• Comfortable communicating ad performance insights to practice owners.

• Capable of hands-on operation while expanding the performance function.

• Background in dental or healthcare industries, experience in the US market, proficiency in email and SMS nurturing, and experience leading media buyers is advantageous.

🏝️ Benefits

• Unlimited commission based on the growth of the ads product line.

• Full ownership of client accounts and creative from the very start.

• Opportunity to establish Google Ads as a new channel from the ground up.

• Access to seasoned marketing and sales professionals.

• In-house engineering and platform support for analytics and automation.