Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and action items.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled discussions.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships that promote retention, renewals, and referrals.

• Recognize and address potential account risks and opportunities.

• Develop, launch, and enhance Meta campaigns aimed at lead generation and appointment setting.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns to identify avenues for improvement.

• Create testing strategies across various audiences, offers, messaging, creative elements, and campaign parameters.

• Write compelling direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for experimentation.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to enhance research and copywriting processes.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical issues that arise between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel challenges.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibilities in Meta advertising.

• Proficient in concurrently managing multiple client accounts while leading strategic conversations with clients.

• Demonstrated ability to steer campaigns towards specific performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-based Bonus.