Performance Marketing Lead

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take ownership of and enhance marketing economics across various business lines.

• Evaluate CAC, LTV, revenue per customer, gross margin, retention, renewal rates, ROAS, and conversion rates within the funnel.

• Define acquisition economics, establish marketing investment levels, allocate channels, and devise budget strategies.

• Set KPIs and measurement frameworks, offering independent recommendations.

• Direct strategy and execution across Google Ads, LinkedIn Ads, and other paid advertising channels.

• Create strategies for audience segmentation, bidding, retargeting, campaigns, programmatic advertising, and account targeting.

• Develop account-based marketing and lifecycle campaigns aimed at high-value accounts and opportunities.

• Integrate CRM data with advertising platforms and coordinate targeting efforts with stakeholders.

• Collaborate with Sales, Underwriting, and commercial teams to enhance conversion rates.

• Design attribution models linking marketing efforts to funnel progression, pipeline, revenue, and retention.

• Connect advertising platforms, CRM data, analytics tools, and commercial outcomes effectively.

• Execute offline conversion tracking and implement downstream conversion signals.

• Create dashboards and analyze performance at the account, campaign, channel, and funnel stage levels.

• Optimize the commercial funnel through experimentation, A/B testing, landing page enhancements, messaging, offers, and conversion analysis.

• Construct and optimize HubSpot workflows, lifecycle stages, lead scoring, automation, integrations, and data integrity.

• Utilize automation and AI to enhance marketing efficiency and develop scalable systems.

• Serve as the internal subject-matter expert in performance marketing.

• Educate leadership, challenge existing assumptions, recommend priorities, and identify opportunities independently.

• Establish foundational marketing economics, scalable paid and programmatic marketing, advanced ABM/lifecycle programs, reliable revenue attribution, and repeatable investment frameworks.

⛳️ Requirements

• At least 7 years of experience in Performance Marketing, Paid Media, Programmatic Marketing, Growth Marketing, or a similar quantitative marketing role.

• Extensive hands-on experience in managing paid media strategy and execution.

• Strong proficiency with Google Ads and LinkedIn Ads.

• Thorough understanding of paid media economics, including metrics such as CAC, LTV, ROAS, conversion rates, and customer acquisition economics.

• Proven ability to link marketing activities to pipeline and revenue, beyond just leads and engagement.

• Strong grasp of marketing attribution and downstream conversion measurement techniques.

• Experience in developing or managing advanced ABM and audience-targeting initiatives.

• Experience integrating CRM data with advertising platforms.

• Solid experience with GA4 and marketing analytics.

• Strong knowledge of HubSpot, covering workflows, lifecycle automation, reporting, and integrations.

• Familiarity with offline conversion tracking or alternative methods to relay downstream conversion data back to advertising platforms.

• Proficient in Excel / Google Sheets with a comfort level in working with numerical data.

• Experience in creating dashboards and performance reports.

• Solid background in experimentation and conversion optimization.

• Strong commercial judgment and comprehension of unit economics.

• Ability to independently assess optimization needs and their rationale.

• Comfortable challenging assumptions and making recommendations to senior leadership.

• Ability to operate with significant autonomy and navigate ambiguity.

• Excellent English communication skills.

• Located in a Latin American country.

• Strong plus: Experience in Programmatic / DSP; automated audience and campaign feeds from CRM data; advanced ABM initiatives; complex, high-value B2B products or services; extended sales cycles and recurring-revenue business models; experience in healthcare, healthcare technology, insurance, InsurTech, or B2B SaaS; familiarity with SQL or Looker Studio; knowledge of Zapier, Make, or n8n; HubSpot integrations; AI marketing tools; experience in high-growth startups.

🏝️ Benefits

• Unlimited PTO.

• Competitive compensation in USD.

• Fully remote work environment.

• Opportunity to establish and lead a critical function from the ground up.

• Significant influence over marketing investment decisions.

• Direct collaboration with senior leadership and commercial teams.

• Chance to build advanced ABM, paid media, automation, and attribution systems.

• Opportunities for experimentation with AI and cutting-edge marketing technology.

• Join a rapidly growing, AI-first company that prioritizes independent thinking and experimentation.