Performance Marketing Head – US eCommerce

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the comprehensive performance marketing strategy across all brand portfolios, focusing on revenue growth, ROAS, CAC, and contribution margin.

• Strategically plan, manage, and optimize paid media budgets across platforms including Meta, Google, TikTok, and other emerging advertising channels.

• Develop full-funnel customer acquisition and retention strategies for US eCommerce brands, emphasizing fashion and lifestyle sectors.

• Forecast spending and revenue by brand and channel to ensure effective budget distribution and optimized marketing efficiency.

• Stay informed on platform updates, privacy regulations, and industry trends to proactively adjust marketing strategies.

• Build and lead a dynamic creative testing engine alongside the Creative Production team.

• Create and evaluate advertising concepts, creatives, messaging, and formats using performance analytics.

• Establish testing frameworks to enhance campaign effectiveness and improve conversion rates.

• Integrate AI tools into performance marketing processes, covering creative generation, copywriting, audience research, bid strategy analysis, reporting automation, and competitive intelligence.

• Develop scalable AI-powered processes and advocate for practical AI-driven marketing implementations.

• Manage marketing measurement and attribution, including incrementality testing, MER tracking, and performance dashboards.

• Analyze attribution models, customer cohorts, LTV, CAC, and blended ROAS to discover growth opportunities.

• Collaborate with eCommerce Operations on landing page optimization, CRO, merchandising, promotional calendars, conversion rates, and average order value (AOV).

• Recruit, mentor, and expand a performance marketing team across various brands and advertising channels.

• Oversee agency and vendor relationships with clear performance expectations and accountability standards.

• Translate the priorities of US leadership into channel strategies, budgets, and measurable results.

• Work closely with the Founder and Chief of Staff, providing regular updates, insights, forecasts, and strategic recommendations.

• Establish standard operating procedures (SOPs), KPI dashboards, reporting schedules, and repeatable marketing processes.

⛳️ Requirements

• 7–10 years of experience in performance marketing, growth marketing, or paid media, with a strong background in managing US eCommerce brands.

• In-depth, hands-on knowledge of Meta Ads and Google Ads.

• Proven track record in managing multi-crore or multi-million-dollar annual advertising budgets.

• Strong understanding of the US fashion and apparel market, including catalog dynamics, seasonality, return rates, repeat purchase behavior, and creative standards.

• Demonstrated success in driving profitable eCommerce growth through customer acquisition and retention strategies.

• Strong analytical abilities with a solid grasp of attribution models, cohort analysis, LTV, and blended ROAS.

• Experience in hiring, managing, mentoring, and developing performance marketing teams.

• An AI-native work approach, actively utilizing AI tools in performance marketing, creative production, and analytics workflows.

• Excellent communication and stakeholder management skills, with the ability to collaborate with global teams across US Pacific working hours.

• Experience in both performance marketing agencies and in-house brand settings.

• Familiarity with TikTok Ads and other emerging paid media platforms.

• Experience in managing external agencies and marketing vendors.

• Knowledge of advanced attribution, incrementality testing, and marketing analytics tools.

• Experience in fashion, apparel, lifestyle, or other consumer-focused eCommerce sectors.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and career advancement.

• Comprehensive health, dental, and vision insurance.

• Flexible work environment with remote work options.

• A supportive and collaborative team culture.