Performance Marketing, Growth Manager – App Campaigns

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Assist in implementing paid advertising campaigns across various channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X, and more, focusing on strategy, setup, and daily optimization.

• Contribute to the development and execution of channel strategies aimed at achieving user acquisition goals (CPI, CPA, ROAS).

• Evaluate the complete performance funnel from ad impressions to installs, activations, and subsequent conversions, linking paid media efforts to results that guide budget and optimization choices.

• Facilitate creative testing from inception to execution, conducting A/B tests and helping to create a systematic testing framework.

• Track and assess creative performance to determine how user acquisition optimizations and modifications impact outcomes.

• Discover opportunities for enhancement by scrutinizing performance data and translating insights into actionable strategies.

• Collaborate daily with designers and creative teams to ensure that ad assets are in line with each app's messaging and target audience.

• Engage in continual learning and experimentation with new channels, optimization tactics, and creative ideas, keeping ahead of trends in mobile user acquisition.

• Utilize AI tools to aid in marketing activities, including creative development, copywriting, campaign management, and performance evaluation.

• Assist with marketing efforts for the Boss Money and Boss Revolution apps and aid in expanding their user bases.

⛳️ Requirements

• Please submit your CV in English.

• The interview process will be conducted in English.

• Only applicants from the LATAM region will be considered.

• A minimum of 3 years of experience managing paid campaigns in user acquisition, performance marketing, or a growth-oriented role.

• Experience in B2C and app acquisition is essential.

• Practical experience with paid social platforms such as Meta, TikTok, and Snapchat.

• Strong analytical skills with the capability to interpret performance data and make clear optimization decisions.

• Fluency in English, both written and spoken.

🏝️ Benefits

• 100% remote work opportunity available for the LATAM region.

• B2B employment with gross salary.

• A stable position with long-term growth potential.

• Competitive salary with an annual performance review.

• High-quality hardware provided.

• An engaging and challenging role surrounded by talented colleagues.

• Opportunities for continuous learning and career advancement.

• Financial support for professional training, seminars, and conferences.

• Referral program that rewards you for bringing talented individuals to the team.

• Company-sponsored English classes to support your professional development.