Performance Marketing – Assistant Manager / Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and oversee performance marketing initiatives across Meta, Google, and Amazon Ads.

• Propel growth on third-party marketplaces and quick-commerce platforms, including Amazon, Blinkit, Swiggy Instamart, and other emerging channels.

• Strategically plan, implement, and optimize campaigns with a strong emphasis on sales, ROAS, customer acquisition, and revenue enhancement.

• Collaborate closely with marketplace, sales, creative, and brand teams to uncover opportunities for conversion improvement.

• Administer campaign budgets, bidding strategies, audience targeting, and platform-specific optimization.

• Evaluate campaign and platform data to discern what products are selling, their selling locations, and the underlying reasons.

• Develop dashboards and reporting systems to monitor key performance indicators and translate data into actionable business insights.

• Test various creatives, audiences, offers, and media strategies to consistently enhance performance.

• Collaborate with the broader marketing team during the launch of new products, flavors, and markets.

• Contribute to the development of Firki’s digital commerce engine as the brand expands.

⛳️ Requirements

• 2–4 years of experience in Performance Marketing, Growth Marketing, or Digital Commerce.

• Preferred experience in FMCG, consumer products, D2C, or high-frequency consumer categories.

• Practical experience in managing Meta Ads, Google Ads, and Amazon Ads.

• Proven track record of driving performance on marketplaces and quick-commerce platforms.

• Strong sales-oriented mindset focused on driving revenue beyond mere impressions and clicks.

• Excellent analytical skills with respect to campaign data, attribution, and performance reporting.

• Ability to merge creative intuition with analytical decision-making.

• Proactive, curious, and eager to experiment, learn, and take on responsibilities.

• Comfortable thriving in a fast-paced environment where the brand and digital channels are being developed concurrently.

🏝️ Benefits

• Opportunities for professional growth and development.

• Collaborative work environment with a dynamic team.

• Competitive compensation and performance-based bonuses.

• Access to the latest tools and technologies in digital marketing.