Performance Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee and enhance Paid Search, Paid Social, and programmatic paid media initiatives.

• Evaluate campaign effectiveness utilizing advertising platforms, CRM data, and business intelligence solutions.

• Create testing roadmaps targeting various audiences, keywords, bidding strategies, creative content, messaging, landing pages, and campaign frameworks.

• Generate quantifiable effects on Sales Qualified Leads, Pipeline, and Return on Investment (ROI).

• Collaborate closely with GTM leadership, Product Marketing, Creative, Sales, Data, and the Chief Revenue Officer (CRO).

• Convert campaign results into actionable business insights.

• Monitor lead quality, sales acceptance, pipeline development, deal progression, revenue, and customer acquisition efficiency.

⛳️ Requirements

• Demonstrated experience in B2B paid search or paid social marketing.

• Advanced proficiency in business intelligence tools such as Power BI, Tableau, and Sigma.

• A methodical approach to problem-solving coupled with a mindset geared towards scientific experimentation.

• Strong alignment with leadership principles including availability, first principles thinking, and customer obsession.

• Exceptional attention to detail in data strategy and audience development.

• Results-driven mentality with a strong sense of accountability for achieving ambitious revenue targets.

🏝️ Benefits

• Competitive Compensation.

• 30 days of paid annual leave.

• Education and courses stipend.

• Opportunity to earn a trip to any destination worldwide every 4 years.

• R$1.035/month meal allowance.

• Health plan with national coverage and no co-participation.

• Dental Insurance: assistance with dental treatments for improved quality of life.

• Wellhub Membership: access to a wide variety of gyms and training programs.