Senior Marketing Analyst

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Evaluate the effectiveness of both paid and organic marketing channels, as well as individual campaigns.

• Take ownership of and enhance web analytics tracking, which includes event and conversion tracking, along with data collection across various marketing channels.

• Collaborate with Google Analytics 4, Google Tag Manager, and Data Layer to guarantee precise and trustworthy marketing data.

• Oversee marketing attribution, examine data inconsistencies, and address measurement gaps in partnership with engineering teams.

• Assist in the implementation and optimization of server-side tracking while adhering to healthcare data privacy and compliance standards.

• Predict marketing effectiveness and optimize paid marketing expenditures across channels, campaigns, and markets, factoring in provider availability and capacity.

• Create and sustain dashboards that monitor acquisition performance, conversion funnels, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).

• Design, initiate, oversee, and assess A/B experiments aimed at enhancing conversion rates and marketing efficiency.

⛳️ Requirements

• Over 3 years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, with a strong emphasis on digital marketing performance.

• Recent hands-on experience with web analytics implementation, including Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, and conversion tracking.

• Practical knowledge of Data Layer, marketing attribution, and the differences between client-side and server-side tracking.

• Experience in analyzing paid acquisition performance, website conversion funnels, as well as CAC, ROAS, and LTV metrics.

• Capability to independently investigate tracking problems, identify data discrepancies, and collaborate with developers to implement solutions.

• A structured approach to problem-solving.

• Strong skills in SQL and Python, along with an understanding of ETL processes.

• Familiarity with event-based analytics platforms such as GA4, Amplitude, PostHog, Mixpanel, or similar tools.

• Significant experience with BI tools and developing effective dashboards.

• Strong understanding of statistics and probability and the ability to apply these concepts to business inquiries and experiments.

• Open communication style and an evidence-based methodology for decision-making.

• Fluent in Russian; English proficiency at B2 level or higher.

• Skilled in utilizing LLMs in daily tasks, with the ability to critically assess their results.

• Available to work during CET/CEST overlapping hours.

• Comfortable working under a long-term B2B contractor arrangement using personal equipment.

• Experience with Airflow and dbt is a plus.

• Practical experience with server-side Google Tag Manager or server-side conversion tracking is an advantage.

• Familiarity with JavaScript and implementing web analytics tracking would be beneficial.

• Background in marketing analytics within regulated sectors, such as healthcare or fintech, would be a plus.

• Experience in demand forecasting, capacity planning, or marketplace analytics is an additional advantage.

🏝️ Benefits

• Competitive salary and clear opportunities for advancement.

• Health insurance provided after the probationary period.

• Financial support for sports and wellness activities.

• Opportunities for career development.

• Customized English lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the first 5 working days.

• Thoughtful gifts for significant life events.

• Fully remote, long-term B2B collaboration.