Mid-Level Marketing Analyst – Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the strategy for a portfolio of physician clients, establishing key growth levers, activation order, and success metrics.

• Perform weekly analyses of performance metrics including traffic, content, leads, and lead quality.

• Confirm data interpretations, grant final approvals, and provide guidance to the traffic, content, audiovisual, and sales teams.

• Analyze the entire funnel, from impression to surgery, identifying marketing, sales, and operational factors.

• Create and track action plans that include diagnoses, actions, deadlines, and designated owners.

• Facilitate monthly results meetings with clients and deliver well-supported strategic recommendations.

• Ensure that campaigns, copy, and content are consistent with medical positioning and CFM ethical standards.

• Keep clients’ strategic documentation organized in ClickUp.

• Identify potential churn risks and activate the intervention protocol as necessary.

• Interpret data, make informed decisions, and provide direction with the aid of artificial intelligence, without directly managing campaigns, copy, or creative assets.

⛳️ Requirements

• Professional experience is necessary as part of the application process, though no specific duration is required.

• Proficiency in interpreting paid traffic metrics within Meta Ads, including CPL, CPC, CTR, ROAS, and CAC.

• Capability to assess marketing and sales funnels and develop root-cause hypotheses.

• Strategic understanding of campaign structure, objectives, target audiences, and creative assets, without needing to operate the platform.

• Ability to evaluate organic positioning and content on Instagram.

• Familiarity with basic marketing financial analysis, encompassing invested budget, CAC, average order value, LTV, and ROI.

• Comfort and critical thinking in using AI tools such as Claude, ChatGPT, or similar technologies.

• Executive-level communication skills for engaging with demanding clients.

• Action-oriented analytical mindset, constructive challenge, proactive approach, disciplined documentation, commitment to continuous learning, and ownership of the client portfolio.

🏝️ Benefits

• Flexible working hours.

• Career development plan.