Marketing Analyst II – Paid Media

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, develop, implement, and enhance paid media campaigns, concentrating on inbound demand generation, primarily using Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.

• Oversee channel budgets and performance metrics, monitoring leads, MQLs, SQLs, CAC, and ROAS.

• Evaluate data and create performance reports and dashboards utilizing GA4, Looker Studio, Power BI, and Excel/Google Sheets.

• Design and oversee tests related to campaigns, target audiences, creative assets, offers, and landing pages.

• Collaborate with Content, Design, Sales Development, and Sales teams to enhance lead conversion rates and overall quality.

• Assist in the acquisition strategy by measuring and configuring conversions through GTM, GA4, pixels, and UTMs.

• Occasionally provide support for offline and out-of-home (OOH) media initiatives.

• Employ curiosity and a digital approach to investigate how Artificial Intelligence can revolutionize processes, experiences, and outcomes.

⛳️ Requirements

• Practical experience in planning, creating, managing, and optimizing paid media campaigns.

• Advanced skills in Google Ads.

• Familiarity with Meta Ads, LinkedIn Ads, and/or Microsoft Ads.

• Proficient in GA4 and Google Tag Manager (GTM), including tracking and validating events, conversions, pixels, and measurement frameworks for campaigns.

• Competence in analyzing data and performance indicators.

• Advanced skills in Excel or Google Sheets.

• Understanding of BI tools such as Looker Studio and Microsoft Power BI.

• Familiarity with marketing and sales funnels, lead generation, and metrics such as CPL, CPA, MQL, SQL, CAC, and ROAS.

• Capability to evaluate lead quality and the effect of campaigns on business outcomes.

• Understanding of landing pages and conversion rate optimization (CRO).

• Analytical, organized, and self-motivated, with the ability to propose tests and enhancements.

• Knowledge of or interest in Artificial Intelligence technologies, including tools, applications, and concepts.

🏝️ Benefits

• Meal and food allowance.

• Health and dental insurance.

• Home office allowance.

• Profit-sharing and results-based bonus.

• Setup kit voucher.

• Life insurance.

• Day off for birthdays.

• GoGood | Conexa.

• Health and wellness promotion program.

• Partnerships and discounts.

• 100% remote work within Brazil.