Performance Marketer – Content-Led Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, and enhance paid campaigns on Meta and Google, taking ownership of the budget from the outset.

• Execute 82DASH campaigns to gather UGC from the company's merchants and their clients, transforming it into paid creative content.

• Produce advertising assets including hooks, static images, UGC video snippets, and testimonial edits, and conduct tests among them.

• Craft copy for advertisements, landing pages, the Shopify App Store listing, and lifecycle emails.

• Design and evaluate landing pages.

• Analyze CAC, CPA, and creative performance metrics by channel, discontinuing ineffective campaigns or assets.

• Offer product insights to expedite the creative production process.

⛳️ Requirements

• Practical experience managing paid campaigns and overseeing a budget, regardless of size.

• Capability to create creative content, not just outline it - basic editing skills and a keen eye for compelling hooks.

• Comfortable working with analytics; able to construct reports and substantiate the figures.

• Interest in ecommerce, Shopify, D2C, or the creator economy.

• Eagerness to execute five tests instead of merely planning one.

• Preferred: Experience in SEO, lifecycle email, long-form content, and B2B SaaS.

🏝️ Benefits

• Genuine budget and actual ownership from day one, rather than being a part of a large team.

• Collaborate directly with the founders in areas such as product development, growth, and go-to-market strategies.

• Direct access to the product - you will utilize it daily, and your feedback will lead to implementation.

• Have the opportunity to shape the playbook at an early-stage company instead of inheriting an existing one.