Performance Creative Strategist, Paid Social

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the creative strategy for a portfolio of 4–7 direct-to-consumer (DTC) client accounts.

• Master the unique brand voice, product positioning, customer psychology, and competitive landscape for each client.

• Craft direct response ad scripts, briefs, shot lists, and copy for UGC-style videos, static ads, and hybrid formats tailored for Meta and TikTok acquisition campaigns.

• Develop and present creative testing frameworks, outlining testing variables and hypotheses.

• Conduct social listening, competitor audits, and trend analysis to uncover content gaps and whitespace opportunities.

• Create monthly creative roadmaps and sustain ongoing account strategies.

• Analyze ad performance data on a weekly basis, assessing metrics such as hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS.

• Identify successful creative elements, diagnose underperforming ads, and construct iteration roadmaps.

• Implement account-specific kill/scale thresholds and secondary metrics to prioritize testing initiatives.

• Convert performance insights into new creative briefs.

• Collaborate with designers and editors by supplying briefs and reviewing the quality of ads.

• Facilitate the creative process from Account Manager priorities through production to client approval.

• Deliver creative updates to clients both asynchronously and during live meetings.

• Manage client approvals and feedback loops while ensuring projects remain on schedule.

• Identify missing assets and communicate requirements to clients through shot lists or asset requests.

• Utilize AI tools daily for research, scripting, and creative iteration while exercising human judgment and quality assurance.

• Handle client data in accordance with individual NDAs.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in writing direct response ad creative for DTC brands engaged in paid social acquisition campaigns.

• Proven ability to analyze ad creative performance data, including hook rate, thumbstop, CTR, ROAS, and CPA.

• In-depth working knowledge of Meta Ads (Facebook and Instagram).

• Strong grasp of direct response copywriting principles, encompassing hooks, offers, CTAs, urgency, social proof, and storytelling frameworks.

• Experience in writing UGC-style scripts and briefs, including talent direction and shot-by-shot breakdowns.

• Familiarity with TikTok ad creative and current trends.

• Proficient in Figma, Canva, and Adobe Creative Suite.

• Experience working agency-side with multiple DTC clients at the same time.

• Practical experience using AI tools such as Claude, ChatGPT, or similar platforms.

• Hands-on exposure to media buying or close collaboration with media buyers.

• Working knowledge of creative analytics tools like Motion.

• Familiarity with project management and communication tools such as Asana and Slack.

• Ability to ensure creative output adheres to design best practices.

• Availability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

🏝️ Benefits

• Fully remote position.

• Standard business hours aligned with ET, CT, MT, or PT time zones.

• Commitment to affirmative action and equal opportunity employment.

• Reasonable accommodations available for individuals with disabilities.