Performance Creative Strategist, DTC

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop conceptual architecture: persona → angle → research → advertising concepts

• Investigate pain points and desires utilizing advertising databases

• Generate approximately 50 concepts each month

• Create batches of direct response advertisements optimized for clicks and conversions (Meta/Instagram)

• Participate in the weekly team meeting every Monday at 3 PM CET

⛳️ Requirements

• Minimum of $50K in managed advertising expenditure

• At least 6 to 12 months of experience as a creative strategist

• Background in direct response/DTC paid media (not limited to brand or aesthetic creative)

• Experience in health & wellness or supplement brands is advantageous

• Familiarity with aggressive direct response brands (such as IM8, Gruntz-style advertising) is a plus

• Performance-oriented mindset, prioritizing results over aesthetics

• Strong understanding of consumer psychology (including pain points, desires, and buying triggers)

• A team player who fits into a relaxed yet accountable culture

🏝️ Benefits

• Salary ranging from $4,000 to $6,000 per month

• Fully remote work arrangement

• Flexible working hours, with the requirement to be available for the Monday meeting at 3 PM CET