Creative Strategist

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Conduct thorough research on each client's market, analyzing what succeeds and what doesn't in direct response advertising and organic content.

• Determine the most impactful angle for each client and translate it into clear creative guidance.

• Draft briefs and scripts for on-site video productions.

• Compose copy for scripts used in paid direct response advertisements and organic content.

• Collaborate with the media buyer within ad accounts to assess performance metrics.

• Generate new advertisements based on successful creative strategies.

• Work alongside the editing team, acting as the final quality assurance checkpoint before videos are published.

• Establish and enhance the agency's creative processes to scale over a six-month period.

• Refine and document systems using Google Docs and Airtable.

• Report directly to the founder and engage in daily collaboration with the Client Success Manager, media buyer, and editing team.

⛳️ Requirements

• Demonstrated experience in direct response creative strategy: research, angles, briefs, and scripts.

• Required experience in advertising for healthcare, medical clinics, med spas, or other local service businesses.

• Strong copywriting skills, with the ability to write script content rather than just concepts.

• Familiarity with both paid direct response advertising and organic content creation.

• Capability to analyze ad-account performance with a media buyer and iterate on successful creative.

• Proficient in the Meta Ads Library and comfortable navigating a Meta ad account.

• Experience in developing creative systems or processes.

• Native or bilingual-level English proficiency with a solid understanding of U.S. audiences and culture.

• Availability Monday–Friday, 9 AM–5 PM EST.

• Experience in writing for on-site filmed videos, beyond just user-generated content or static ads (preferred).

• Experience in leading or reviewing the work of video editors (preferred).

• Familiarity with Airtable (preferred).

🏝️ Benefits

• Performance incentive linked to the effectiveness of your creatives in client accounts.

• Fully remote position.

• Independent contractor (1099) status.

• Monday–Friday, 9 AM–5 PM EST working hours.