Creative Strategist, DTC Brand

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Create performance-oriented creative concepts for paid social advertising campaigns

• Craft engaging ad copy and messaging specifically designed for DTC audiences

• Design static and video ad creatives utilizing AI tools from inception to completion

• Generate multiple creative variations for testing and enhancement

• Formulate creative strategies informed by customer insights and performance analytics

• Partner with the marketing team to consistently elevate creative performance

• Keep abreast of the latest AI creative tools and trends in performance marketing

• Assume responsibility for the creative process from initial idea to final execution

⛳️ Requirements

• Demonstrated experience in developing performance creatives for DTC or eCommerce brands

• Solid understanding of paid social advertising, especially on Meta platforms

• Practical experience utilizing AI tools to produce both static and video creatives

• Capability to independently implement creative concepts—not merely drafting briefs for others

• Excellent copywriting skills tailored for direct-response advertising

• Knowledge of performance marketing metrics such as CTR, CPA, ROAS, and conversion rate

• Highly imaginative with a keen eye for detail

• Ability to operate autonomously in a dynamic work environment

🏝️ Benefits

• Competitive salary and performance bonuses

• Opportunities for professional development and career advancement

• Flexible working hours and remote work options

• Collaborative and innovative work environment

• Health, dental, and vision insurance packages