Performance Creative Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Recruit, mentor, and nurture a high-performing creative team

• Oversee the performance creative system, encompassing strategy, team dynamics, testing frameworks, and deliverables

• Establish concepts, hooks, scripts, and formats for paid social and broader paid media channels

• Transform customer insights and performance metrics into informed creative choices

• Design and conduct creative tests, evaluate outcomes, and determine what to discontinue, enhance, or expand

• Collaborate with Growth Marketing to align creative performance with post-click conversion strategies and minimize Customer Acquisition Cost (CAC)

• Amplify successful creative across various markets, channels, and languages through localization and adaptation

• Develop tracking systems, tagging protocols, creative libraries, and workflows to capture and reuse insights

• Generate concepts, craft hooks and scripts, produce examples, and engage in the production process

• Oversee creative capacity, workflows, production priorities, and external collaborations with Creative Operations

• Deliver creative that is native to the channel, accurate, on-brand, and compliant

• Utilize AI to brainstorm ideas, generate content, test methodologies, and enhance team workflows

⛳️ Requirements

• 8+ years of experience in a creative role

• A portfolio showcasing paid media creative developed by the candidate or associated brand

• Proven ability to translate customer insights into concepts, hooks, and messages with defined hypotheses

• Direct experience in managing teams, including hiring, coaching, performance evaluation, and handling challenging discussions

• Expertise in constructing performance creative systems, including testing frameworks, creative analytics, tagging, and workflows

• Understanding of Click-Through Rate (CTR), Conversion Rate (CVR), Customer Acquisition Cost (CAC), and the impact of creative on these metrics

• Practical experience in creating concepts, hooks, scripts, static imagery, motion graphics, and video content

• Experience in adapting creative for diverse markets, audiences, cultures, and channels

• Ability to manage a high volume of creative output while ensuring quality and consistency

• Proven use of AI creative tools for content creation, workflow enhancement, and team support

• Capacity to form opinions, challenge existing assumptions, and adjust strategies based on performance data

• Strong communication and critical thinking skills, including the ability to provide actionable briefs, constructive feedback, and evidence-based recommendations

🏝️ Benefits

• Competitive salary and performance-based incentives

• Comprehensive health and wellness benefits

• Opportunities for professional development and career advancement

• Flexible work hours and remote work options

• Collaborative and innovative team environment