AI Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research on accounts in Claude, including Ideal Customer Profile (ICP), buying committees, reviews, sales calls, and competitive analysis.

• Develop an innovative strategy that encompasses the core audience, messaging pillars, micro-audiences, and engaging hooks.

• Oversee each creative round from initial brief to final delivery, collaborating with designers, motion designers, and UGC producers.

• Create advertisements in Claude when quicker solutions are necessary.

• Evaluate results with media buyers beyond mere clicks, focusing on leads, pipeline, and Customer Acquisition Cost (CAC), to determine whether to iterate, scale, or discontinue efforts.

• Present creative rounds to clients effectively.

• Take ownership of the creative aspects of new business pitches.

• Identify and share emerging trends in creative and AI with the team, clients, and Pearmill's audience.

• Enhance Claude skills and agents to automate research, briefing, quality assurance, and reporting, while promoting team adoption.

• Collaborate with strategists, Growth Managers, and media buyers on various accounts.

⛳️ Requirements

• Minimum of 5 years in performance creative strategy, including at least 2 years at an agency.

• Proven experience in managing a major account and a comprehensive understanding of the client's business beyond just advertising.

• Recent experience in B2B, SaaS, fintech, or AI sectors.

• A portfolio that showcases taste; formal design training is not a prerequisite.

• Familiarity with the advertisement creation process and capability to produce an ad from start to finish in Claude.

• Experience using Claude, including the development of personal projects, skills, or agents; examples are required.

• Ability to articulate ad performance by target audience and the problems addressed.

• Understanding of ad compliance requirements, including disclaimers, AI disclosures, and FTC regulations.

• Experience in B2B environments involving considered purchases, extended sales cycles, and buying committees.

• Capability to work remotely within approximately +/- 3 hours of Eastern Time.

🏝️ Benefits

• Unlimited vacation policy, with a mandatory minimum of 3 weeks.

• Unlimited leave for mental and physical health needs.

• 99% coverage for health, dental, and vision insurance.

• 401(k) plan with a 100% match up to 4%.

• Profit-sharing opportunities.

• Fully paid parental leave of 6 weeks.

• Budgets for learning, remote work, and necessary equipment.

• Allocation for indoor plant expenses.

• Performance bonuses awarded twice a year.

• Annual salary reviews conducted.