Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the creative and funnel strategy for your designated accounts.

• Analyze advertising accounts to pinpoint missing angles, ineffective hooks, and opportunities for landing page improvements.

• Develop detailed testing plans and prioritize them based on their potential impact.

• Craft hooks, scripts, and ad copy.

• Create static advertisements and animations as necessary.

• Provide briefs and challenge UGC creators, editors, and post-production teams.

• Conduct client calls and present performance metrics.

• Maintain a comprehensive overview of a maximum of three to four brands.

• Further enhance successful creatives based on performance data.

• Utilize Claude and other AI tools while creating your own prompts and workflows.

⛳️ Requirements

• Proven experience as a Creative Strategist, Media Buyer, Direct-Response Marketer, or in a similar role, preferably within the D2C or e-commerce industry.

• Ability to think in terms of funnels, awareness stages (Schwartz), angles, and hypotheses.

• Demonstrated ability to independently create creatives, hooks, scripts, or funnels that have yielded performance results.

• A data-driven mindset using metrics such as ROAS, CAC, CTR, hook rate, and hold rate.

• Confidence in utilizing AI tools like Claude, ChatGPT, and Magnific, or a willingness to incorporate them into your workflow.

• Independent, dependable, and organized working style.

• Hands-on approach.

• Willingness to work remotely and reside in Germany.

• No résumé, degree, or formal title required; practical experience and expertise are what truly matter.

🏝️ Benefits

• Permanent employment contract.

• 100% remote work within Germany.

• Office space in Lingen available at any time.

• Access to the latest hardware from the Apple ecosystem.

• Comprehensive AI stack.

• JUUZ and Prepmymeal products stocked in the office refrigerator.

• Competitive base salary along with performance bonuses.

• Flat hierarchies and quick decision-making processes.

• Positive atmosphere and a hands-on work culture.

• Opportunity to influence the creative division of a growing agency and potentially lead your own team.

• Rapid learning curve through exposure to six-figure Meta budgets, direct interaction with the founders, and prompt feedback.