Performance & Affiliate Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily management of paid advertising campaigns across platforms such as Google Search, Performance Max, YouTube, Meta, Reddit, TikTok, and others.

• Execute B2C customer acquisition strategies for consumer subscriptions and drive B2B demand generation for Optery for Business.

• Develop and implement a testing roadmap that encompasses various audiences, creative elements, offers, landing pages, and bidding strategies.

• Collaborate with designers and creators to brief and refine ad creatives, including user-generated content (UGC) style social videos.

• Distribute budget according to acquisition costs, payback periods, and incremental value.

• Ensure proper tracking and attribution practices in collaboration with the analytics team, managing pixels, conversion APIs, UTMs, and offline conversion imports.

• Lead affiliate partnerships by recruiting and activating partners, establishing offers and commission structures, providing creative resources, and monitoring performance and brand compliance.

• Deliver weekly performance reports on channels and suggest tests or budget reallocations.

• Explore and test new advertising channels, including connected TV, podcasts, app networks, or LinkedIn.

⛳️ Requirements

• A minimum of 5 years of practical experience in managing paid acquisition across multiple channels.

• Proficiency in search advertising along with experience in at least one social media platform, such as Google Ads, Meta Ads Manager, Reddit Ads, or TikTok Ads Manager.

• A performance-driven mindset concentrating on acquisition costs, conversion rates, payback periods, and customer lifetime value.

• Familiarity with analytics and attribution tools, including GA4, Amplitude, or Looker Studio.

• A creative eye with the ability to craft compelling creative briefs.

• Some experience in affiliate or partner marketing, with knowledge of platforms like PartnerStack or Impact.

• Highly organized and self-motivated, particularly in a remote work environment.

• Capability to manage multiple campaigns and partner discussions effectively.

• Availability during regular U.S. business hours across Eastern, Central, Mountain, and/or Pacific time zones.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401k program with employer matching contributions.

• Generous paid time off policy.

• Fully remote global team structure.