Partner and Events Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop the event strategy from inception, encompassing formats, investment criteria, frequency, and alignment with the company's growth objectives.

• Coordinate the event calendar alongside GTM leadership.

• Manage monthly public and client-exclusive webinar series.

• Plan and implement co-hosted events with ecosystem organizations in collaboration with the Partnerships team.

• Oversee end-to-end event execution, which includes booths, travel, staffing, AV and production, virtual and hybrid platforms, and event materials.

• Align internal teams and external vendors on objectives and expectations.

• Collaborate with content and design colleagues on event materials and promotional activities.

• Manage event budget planning, forecasting, and reporting.

• Negotiate contracts with venues, production vendors, and sponsors.

• Ensure event leads are accurately captured in HubSpot with the correct source attribution and timely follow-up.

• Handle post-event follow-up and nurturing to convert leads into meetings and pipeline opportunities.

• Conduct debriefs after events, report results to marketing and GTM leadership, and optimize future event and budget strategies.

• Measure pipeline generated, lead-to-meeting-to-opportunity conversion, cost per opportunity, and return on event investment.

⛳️ Requirements

• Over 5 years of experience managing B2B events, both in-person and virtual.

• Proven experience in developing an event strategy or program, rather than merely executing one designed by someone else.

• A demonstrated history of linking events to pipeline and revenue, beyond just attendance figures.

• Experience coordinating co-hosted events with other organizations.

• Proven experience in budget management and vendor negotiations.

• Practical experience with HubSpot, including campaigns, lists, and lead source attribution.

• Strong project management skills, capable of managing multiple event timelines simultaneously using Jira.

• Highly organized, detail-oriented, and proficient in independently managing priorities.

• Willingness to travel up to 20–25%, primarily within the domestic region.

• Over 6 years of experience, including managing a flagship or multi-day event (preferred).

• Familiarity with marketing to compliance, cybersecurity, or IT audiences (preferred).

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Paid Time Off (Vacation & Public Holidays)

• Training & Development

• Work From Home