Event & Field Marketing Manager – East / Central

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement field marketing initiatives that align with regional Sales objectives, targeted accounts, and pipeline aspirations.

• Establish program KPIs, monitor sourced and influenced pipeline, assess conversion and ROI, and convert findings into actionable recommendations.

• Collaborate with Sales teams before, during, and after programs on account targeting, attendance, meetings, follow-ups, and opportunity acceleration.

• Oversee 8–10+ programs quarterly, including tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.

• Manage strategy, budgets, vendor relationships, contracts, promotions, attendee experiences, onsite execution, and post-event evaluations.

• Assess program effectiveness, predict expenditures, identify trade-offs, and reallocate investments towards high-impact initiatives.

• Collaborate with Demand Generation, Digital, Product Marketing, Partnerships, and Sales to enhance attendance and engagement.

• Craft unique experiences for customers and prospects.

• Create scalable processes and workflows for field marketing.

• Work with executives and Sales leaders on messaging, speaker preparation, executive engagements, and customer interactions.

⛳️ Requirements

• 3–5+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated campaigns.

• Proven ability to manage field programs from strategy through execution and measurement.

• Proficient in handling 8–10+ concurrent programs each quarter in a dynamic environment.

• Robust understanding of pipeline development, revenue attribution, conversion metrics, and event ROI.

• Demonstrated experience working directly with Sales on account targeting, program strategy, and follow-up actions.

• Experience managing program budgets, vendor relationships, contracts, and conflicting priorities.

• Strong communication skills to effectively collaborate across Sales, Marketing, executives, agencies, and external partners.

• Currently located in the Eastern or Central U.S., preferably on the East Coast.

• Willingness to travel approximately 20–30% of the time.

• Preferred: Background in a high-growth B2B SaaS or startup setting.

• Preferred: Familiarity with AI, Contact Center, Customer Experience, or related enterprise technologies.

• Preferred: Experience supporting enterprise or strategic Sales teams.

• Preferred: Knowledge of ABM/account-based field marketing strategies.

• Preferred: Previous experience in Sales/SDR or a solid understanding of enterprise Sales processes.

• Preferred: Knowledge of Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans tailored to meet your family's needs.

• Flexible vacation policy to foster a healthy work-life balance.

• Paid parental leave.

• Monthly allowances for gym and phone expenses.

• Stipend for home office setup.

• Meals provided for in-office employees through Grubhub.