Part-Time Senior Performance Marketing Specialist – Meta, TikTok Ads

This is a fully remote position, open to applicants in Tunisia.

📋 Description

• Initiate, oversee, and enhance advertising campaigns on Meta and TikTok.

• Develop effective campaign architectures that prioritize ticket sales and return on ad spend (ROAS).

• Assess daily performance metrics and consistently refine key performance indicators (KPIs).

• Retarget website visitors and construct conversion funnels.

• Experiment with creatives, target audiences, and campaign tactics.

• Collaborate closely with the team to ensure campaigns are synchronized with upcoming events and launches.

• Deliver prompt reporting and insights on performance.

⛳️ Requirements

• Demonstrated experience in managing Meta and TikTok Ads for events, ticket sales, festivals, nightlife, entertainment, or high-conversion e-commerce or lead generation campaigns.

• Strong grasp of pixel tracking, conversion optimization, retargeting, and scaling successful campaigns.

• Capability to operate independently with minimal oversight.

• Strong analytical thinking and a performance-focused mindset.

• Experience with creative testing and viral TikTok-style advertisements is a significant advantage.

🏝️ Benefits

• Part-time / freelance opportunity.

• Approximately 1 hour of work per day.

• Flexible working hours.

• Potential for long-term collaboration.