Paid Social Specialist – Contractor

This is a fully remote position, open to applicants in California.

📋 Description

• Strategize, develop, and implement paid campaigns across platforms such as Meta, Reddit, TikTok, and Snap.

• Manage campaign trafficking, quality assurance, and ad operations processes.

• Introduce new assets and copy, create screenshots, and conduct quality assurance on live links to ensure safe-zone compliance.

• Collaborate on the briefing, review, and launch of new assets and copy across different teams.

• Oversee daily pacing and assess ongoing campaign performance utilizing dashboards and reporting tools.

• Enhance campaigns based on metrics like ROAS, CPA, CAC, effective reach, views, and brand lift KPIs.

• Compile and deliver weekly performance reports highlighting trends, insights, and strategic suggestions.

• Discover and propose opportunities for testing and innovation.

• Monitor campaign budgets and assist with precise vendor billing and payments.

• Engage in collaborative media buying and activation efforts across teams.

• Report directly to the Senior Manager of Activation.

⛳️ Requirements

• A minimum of 5 years of hands-on experience with activating Paid Social performance campaigns.

• Proven experience in optimizing for ROAS, CPA, CAC, effective reach, views, and brand lift KPIs.

• Capability to quickly become effective in a contract-based role with clear project timelines and deliverables.

• Highly self-driven and adept at thriving in a fast-paced, results-oriented environment.

• Excellent Excel and analytical skills.

• Proficiency in deriving actionable insights from complex data sets to make strategic recommendations.

• Strong communication abilities and a solutions-focused approach.

• Ability to juggle multiple projects with competing deadlines.

• Comfort in managing substantial budgets/investment levels.

• Willingness to work occasional evenings or weekends during peak campaign periods.

• Certification in paid media platforms like Meta, Reddit, TikTok, Google Ads, or Snap is advantageous.

• A passion for gaming and familiarity with Blizzard games, products, and services is a plus.

🏝️ Benefits

• Medical, dental, vision coverage.

• Health savings account or health reimbursement account options.

• Healthcare spending accounts.

• Dependent care spending accounts.

• Life and AD&D insurance.

• Disability insurance.

• 401(k) plan with company matching.

• Tuition reimbursement.

• Charitable donation matching.

• Paid holidays and vacation time.

• Paid sick leave.

• Floating holidays.

• Compassionate and bereavement leave.

• Parental leave.

• Mental health and wellbeing programs.

• Fitness programs.

• Access to free and discounted games.

• Supplemental life and disability insurance.

• Legal services.

• ID protection.

• Rental insurance.

• Relocation assistance may be available if required by the company.

• Incentive compensation may be available (not guaranteed).