Paid Social Specialist – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of daily execution and enhancement across LinkedIn and Meta platforms.

• Create, reorganize, and sustain comprehensive LinkedIn campaigns covering upper, mid, and lower funnels.

• Implement account-based and contact-level audience lists, including exclusions for customers and current-pipeline.

• Oversee Sponsored Messages, Document Ads, and single-image advertising programs.

• Conduct weekly optimizations involving bids, budgets, audience refinement, creative rotation, CPM, and efficiency.

• Manage mid-funnel retargeting and account-based initiatives on Meta.

• Design and perform in-platform experiments across various audiences, formats, bid strategies, and funnel structures.

• Supervise full-funnel LinkedIn campaigns for the EMEA region, specifically for UKI, DACH, and France.

• Develop and manage distinct regional retargeting pools and reporting mechanisms.

• Take ownership of brand campaign creation and monthly optimization cycles on LinkedIn and Meta.

• Implement partner co-marketing and account-based paid social campaigns.

• Manage audience activation, campaign quality assurance, and launch verifications.

• Oversee UTM construction and quality assurance for each campaign.

• Report performance metrics against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau.

• Identify anomalies with accompanying diagnoses.

• Report to the growth marketing manager and carry out approved briefs.

⛳️ Requirements

• 4+ years of direct experience with LinkedIn Campaign Manager managing B2B enterprise programs at a significant scale.

• Proficiency in full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the complete range of ad formats.

• Practical knowledge of Meta for B2B retargeting and account-based targeting strategies.

• Experience adhering to metrics sourced from CRM pipelines rather than platform conversions — comfortable using Salesforce and a BI tool such as Tableau.

• Meticulous approach to tracking: UTM discipline, naming conventions, and maintaining clean campaign hierarchies.

• Proven experience managing multi-region programs with separate measurement for each region.

• Ability to work independently; trusted to execute tasks without daily supervision.

• Valid authorization to work depending on the country of employment.

• A successful background check may be required as a condition of employment offer.

🏝️ Benefits

• Temporary employees may qualify for paid holidays and time off, statutory leaves of absence, and company-sponsored medical benefits based on their Fixed Term Contract and their country/state of employment.