Paid Social Specialist – Contract

This is a fully remote position, open to applicants in India.

📋 Description

• Create, launch, and oversee campaigns across Meta, LinkedIn, TikTok, Reddit, Quora, and developing paid social platforms.

• Establish campaign frameworks aligned with business goals, audience intentions, and best practices for each platform.

• Manage budgets, pacing, bidding strategies, and campaign execution to enhance performance and return on ad spend (ROAS).

• Design and implement A/B tests covering audiences, creatives, placements, bidding tactics, and campaign objectives.

• Continuously refine campaigns based on performance metrics, audience behavior, and business objectives.

• Investigate new targeting methods, first-party audience strategies, and lookalike audience techniques to enhance lead quality.

• Recognize opportunities to scale successful campaigns and boost efficiency in underperforming ones.

• Collaborate with Paid Media, Creative, Business Intelligence, Engineering, and Marketing teams.

• Enhance measurement, attribution, creative optimization, and comprehensive lead generation for TechnologyAdvice’s B2B technology brands.

⛳️ Requirements

• 3–5 years of practical experience in managing paid social campaigns, especially Meta Ads and LinkedIn Ads.

• Proven experience in managing significant advertising budgets and optimizing for ROAS, qualified leads, pipeline, or revenue.

• Solid understanding of campaign structure, audience development, bidding strategies, creative testing, and attribution.

• Proficiency in Google Analytics 4, Looker Studio, Tableau, or comparable analytics and reporting tools.

• Experience in analyzing campaign data and translating insights into actionable recommendations.

• Capability to manage multiple campaigns concurrently.

• Excellent communication skills and experience working with cross-functional teams.

• A sense of curiosity, adaptability, and a commitment to continuous learning.

• Experience utilizing AI tools or automation for enhancing marketing workflows is highly desirable.

• Familiarity with TikTok, Reddit, Quora, or other paid social platforms is preferred but not mandatory.

• Availability to work during U.S. business hours.

• A reliable laptop, stable internet connection, and backup power or connectivity are essential.

• Must be authorized to work in India at the time of hiring and throughout employment; employer visa sponsorship and support are not offered.

• Pre-employment screening is mandatory.

• Any AI-generated or incomplete application responses will be automatically rejected.

🏝️ Benefits

• This contract position does not include perks or benefits.

• Opportunity for remote work.

• Participation in company all-hands meetings, team events, Slack communities, learning sessions, and in-person gatherings is encouraged as collaborative opportunities, not as role benefits.