Paid Social Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create, launch, and oversee campaigns on platforms such as Meta, LinkedIn, TikTok, Reddit, Quora, and other emerging paid social channels.

• Formulate campaign architectures that align with business goals, audience intent, and best practices for each platform.

• Oversee budgets, pacing, bidding strategies, and campaign execution to enhance performance and Return on Ad Spend (ROAS).

• Design and implement A/B tests across various audiences, creatives, placements, bidding strategies, and campaign objectives.

• Continuously refine campaigns based on performance metrics, audience behaviors, and business objectives.

• Investigate innovative targeting techniques, first-party audience strategies, and lookalike audiences to enhance lead quality.

• Recognize opportunities to amplify successful campaigns and increase efficiency in those that are underperforming.

• Collaborate with teams in Paid Media, Creative, Business Intelligence, Engineering, and Marketing.

• Contribute to the scaling of paid social programs while enhancing measurement, attribution, and creative optimization.

⛳️ Requirements

• 3–5 years of direct experience managing paid social campaigns, especially with Meta Ads and LinkedIn Ads.

• Proven experience handling significant advertising budgets and optimizing for ROAS, qualified leads, pipeline, or revenue.

• In-depth understanding of campaign structures, audience development, bidding strategies, creative testing, and attribution.

• Familiarity with Google Analytics 4, Looker Studio, Tableau, or similar analytics and reporting tools.

• Proficient in analyzing campaign data and transforming insights into actionable recommendations.

• Capability to manage multiple campaigns concurrently.

• Excellent communication skills and experience in cross-functional collaboration.

• A sense of curiosity, adaptability, and a commitment to ongoing learning.

• Experience with AI tools or automation to enhance marketing workflows is considered a strong advantage.

• Familiarity with TikTok, Reddit, Quora, or other paid social platforms is preferred but not mandatory.

• A reliable laptop, stable internet connection, and backup power or connectivity are required.

• Must be authorized to work in the Philippines at the time of hiring and throughout employment.

• Successful completion of pre-employment screening is required.

🏝️ Benefits

• Mentorship programs.

• Leadership academies.

• Opportunities to influence company culture and DEI initiatives.

• Flex Fridays, offering a full or half day off on Fridays within a 40-hour work week.

• Remote-first work-from-home environment.

• 14 days of annual paid time off.

• Holidays recognized by the Philippine government.

• 5 additional paid time-off days after one year of service.

• Philippine statutory benefits: SSS, PhilHealth, and HDMF.

• Corporate HMO Plan after completing two months of employment.

• Monthly rice subsidy.

• Access to the Headspace app.

• Bonus for participation in the monthly speaker series.